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Ph.D. Tülin Erdem, Professor at the Stern School of Business, New York University and the first female editor of "Journal of Marketing Research" published by American Marketing Association (AMA) will be giving a lecture entitled "Brands: Opiate of the Non-Religious Masses?" at Özyeğin University on December 26 at 15:00.
The research entitled "Brands: Opiate of the Non-Religious Masses?" conducted by Tülin Erdem, Ron Shachar, Gavan J. Fitzsimons and Keisha M. Cutright aims to understand whether or not there is a significant relationship between consumers' religiosity and their reliance on brand name products (i.e. the degree to which they prefer branded goods over non-branded goods) based on implied associations between brands and religion.
The research examines the relationship between religiosity and brand reliance using,
- Data sets on Americans at the state level, county level and individual level,
- Various measures of religiosity and various measures of brand reliance, and
- Three three different empirical approaches (field, survey and experimental)
The results derived across these different data sets, measures and methods suggest that non-religious consumers rely on brands to a much greater degree than do religious consumers, particularly when income is high.
Date: December 26, 2008
Time: 15:00
Location: Özyeğin University, Auditorium 1
Who is Tülin Erdem?
The American Scholar and historian Arnold Reisman, the author of Turkey's Modernization: Refugees from Nazism and Ataturk's Vision, gave a lecture entitled "From Nazi KZ Camps to a Turkish Safe-Haven: An Untold Story" at Özyeğin University on 25 November, Tuesday.
The lecture explored the significant success achieved by the societal and educational reform program run by Turkey following the invitation and arrival of 190 eminent professionals and their families who were expelled from their countries in the dire conditions of Nazi Germany. This presentation addressed the historical context, the invitations, the emigres' impact on Turkish society, and their contributions to knowledge; before, during, and after, their sojourn in Turkey.
For this vital period in the Turkish history that is still unknown to many, Reisman stated that "In 1933 Turkey seized on an opportunity, as we say in America, to "do good and to do well." It did "good" by saving many intellectuals from extermination. It did "well" by having them help in implementing Turkey's reform programs."
Who is Arnold Reisman?
American science and technology magazine Popular Mechanics, voted the top 10 world-changing innovations in its November 2008 issue. The circulating tumor cell chip ranked among the top 10, was developed by Prof. Dr. Mehmet Toner, board of trustees member of Özyeğin University.
Hard to diagnose cancer before metastasis
Ninety percent of cancer deaths occur after tumor cells have metastasized, traveling through the blood-stream to seed new cancer sites. Tragically, doctors can't tell that a cancer is metastasizing until symptoms appear, which delays treatment. The hurdle is that the circulating tumor cells, or CTCs, are just too rare, accounting for only a few cells per billion in the bloodstream. Furthermore, outside the body they are too fragile to survive the lab procedures used in standard blood tests.
Biomedical engineer Mehmet Toner, a faculty member both at the Massachusetts General Hospital of Harvard Medical School and Massachusettes Institude of Technology and Harvard University, led a team that tackled the problem. The new diagnostic device is a silicon chip the size of a business card. It is etched with 78,000 tiny posts, each narrower than a human hair and coated with antibodies that attract CTCs. When a blood sample is slowly pumped through the chip, red and white blood cells and platelets bounce past the posts and escape, while CTCs stick.
99% of sensitivity rate in capturing the cancer cells
Nobel laureate Phil Sharp, a member of MIT's Koch Institute for Integrative Cancer Research, found the first test results, published in the journal Nature, "stunning." Toner's chip found CTCs in all but one of 116 samples from 68 patients with metastatic cancers-a remarkable 99 percent sensitivity rate.
In the short term, the chip will give doctors instant feedback, Sharp says, allowing them "to follow the course of cancer in a patient, characterize the cells and try to design the best therapy." Eventually, it may yield cheap cancer screening for the general population. Researchers have long predicted that a new generation of fast and inexpensive diagnostic tools would transform medicine. Toner's CTC chip is a dramatic advance in that direction.
For detailed information, please visit Popular Mechanics website.
Student Union Elections
Özyeğin University Student Union Elections for the Academic Year 2008-2009 were held on November 6, 2008, Thursday. 90% of the students participated in the elections.
Ali Naci Aydın was elected as the President of the Student Union, while Mert Savaş, Ahmet Keşoğlu, Efe Kethuda, Mehmet Faruk Demircioğlu, Fethi Sercan Aydın, Selin Kısacık and Ahmet Özkan were voted in as Board Members.
The Student Union will represent Özyeğin University students within the University, on the Student Council of Higher Education Institutions and other platforms.
Egemen Aktan, the president candidate for the Student Union, explains why he ran for the presidency as "this experience we have had in our university years gives us the opportunity to learn democracy, governance and how to be a concious elector. This is like a leadership internship program for us", and adds "I would like to congratulate my friends who won the elections. I will try to assist them with my ideas and support."
Ali Naci Aydın, the President of the Student Union, stated that he was extremely pleased to be elected to such an important role at the first year of Özyeğin University and stated that "by organizing conventions with the participation of our student body within one or one and a half months, we aim to utilize our limited number and turn it into an advantage and represent the students the most efficient way."
Rector Prof. Erhan Erkut: "Our students have all the qualifications required for an entrepreneurial and innovative university."
Özyeğin University was launched on Monday, 15 September 2008 with an inauguration ceremony entitled "The First Lecture". The ceremony brought together our students, their families, university employees, the President of the Board of Trustees, Hüsnü Özyeğin and his family, the members of the Board of Trustees and persons who contributed to the foundation of the Özyeğin University.
Hüsnü Özyeğin, who delivered a speech at the ceremony shared with his guests the happiness he felt as his dreams of founding a university meeting the needs of the world became a reality.
In his speech, Hüsnü Özyeğin addressed the students and said, "You will be the most wanted graduates in four years". Özyeğin promised the students that "As founders of this university, we shall always be ready to share with you, during your education life, the experiences we have had in the business word and academia, our concept of entrepreneurship and our courage".
During the ceremony where students were seated in the front rows and were given high protocolary precedence, Ezgi Bayraktar made a speech on behalf of the first students of Özyeğin University. Mentioning the privilege of being the first, Ezgi said: "Starting from scratch is indeed a hard, laborous, and challenging task, which requires courage. However, you must remember that those who marked history and are immortal are the first's and the most's. To be the 'First' or the 'Most' is what makes you special. We are privileged. Our voices will bring these classrooms to life for the first time. We shall be the ones publishing the school gazette for the first time; it will be us who first presides our alumni association. What prepares you to life is to create something with your own hands, your own effort. This is what is wanted from us here at Özyeğin, and this is what is being offered to us."
"This is a classroom really conceived for us!"
At the inauguration ceremony, the Rector of Özyeğin University, Prof. Dr. Erhan Erkut shared the first lesson of the year 2008-2009 with his guests. Erhan Erkut started his speech by thanking Ayla Göksel, member of the Board of Trustees, who provided support just like a "founding rector". Erkut also thanked the other members of the Board of Trustees, the Secretary General Bülent Bankacı, the directors and employees for their efforts in preparing the university to academic life in the short period of nine months. Erkut also thanked students' families for their confidence placed in Özyeğin University. Finally, Erkut thanked the founder and President of the Board of Trustees of the Özyeğin University, Hüsnü Özyeğin and his family.
Underlining that Özyeğin University ranked among the first six preferences of 85% of students enrolled in the university, Erkut continued his words, saying "Students who have chosen our university are exactly the students wanted by Özyeğin University: they have made their choice through research, inquiry, and learning. They saw the opportunities which Özyeğin University offers and they took risk by being the first students of this university. Our students have all the qualities required by an entrepreneurial and innovative university."
Orientation Program
Following the inauguration ceremony, an Orientation Program was held to assist students in their process of adaptation to the University. On the first day of the Orientation Program, activities such as the workshop entitled "What kind of a university?", the seminar on "Adaptation to University" and the "Club Creation Competition", supporting the warming process of students to the university, were organized. On the second day of the program, Tuesday, September 16, presentation of "Preparatory and Undergraduate Programs", "Information Technologies and Library Facilities" and a session on a "Case Study" were held.
Please click here for photos.
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