Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

Business Model Training

Business Model Training

About Training
Business Model Development training teaches participants the business model canvas, business model development approach, and business model innovation, which have become the common language among strategists after the publication of the book “Business Model Development” which sold over 1 million copies.

Learning Outcomes
Participants will learn about  business model canvas, business model development approach, and business model innovation, which have become the common language among strategists after the publication of the book “Business Model Development” which sold over 1 million copies. The program will also teach participants how to:

  • Create a common language within the organization through the use of a visual tool,
  • Analyze the current business with the business development approach that has become popular with the book “Business Model Development”, which has sold over 1 million copies,
  • Foster innovations in the current business, making use of the examples of successful business model innovations, and
  • Test and manage new business models.

Target Audience
Corporate idea owners, business developers, product managers, product marketers, innovation team members, and entrepreneurs

Duration
1 day

Content

  • Why should we change our product development approach?
  • What is a business model and how is it developed?
  • What is a business model canvas and how is it used?
  • How is an Innovative Business Model created?
  • What are the main features to look for in successful business models?
  • How are alternative business models developed?
  • How are business models tested?
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