M. Alayça Erözçelik, studied Art History in Ecole du Louvre (Paris) and Graphic Design in Bilkent (Ankara) and Mimar Sinan Fine Arts Universites (Istanbul). She received her MSc degree in industrial design from the Istanbul Technical University (ITU). She worked in the advertising industry for 20 years, and has been teaching typography and creative problem solving methodologies at ITU and Bahçeşehir University. She is currently a PhD candidate in industrial design at ITU.
Due to her professional and academic experience, Erözçelik’s operational fields expand from corporate identity and marketing strategies to cultural studies and creative industries, including consultancy for industry. Her recent studies and conference papers focus on industrial property rights, social innovation projects and the differences between urban and rural communities. Her research interests converge on societal change through territorial design, connectivity, co-design, participatory innovation and multicultural design strategies.