Assistant Professor-Head of Hotel Management Department, Service Marketing
General Business, Marmara University, 2007
MBA, Gazi University, 1998
Hotel, Restaurant and Corporate Management, Michigan State University, 1992
TED Ankara College, 1986
Service Marketing, Brand Image, Sport Marketing
Tourism Industry, Services Marketing
Dr. Aydın Beyhan received his B.A (1992) from Michigan State University - Eli Broad College of Business - School of Hospitality Management and his M.B.A. (1998) in Marketing from Gazi University. In 2007, he received his PhD (Marketing) degree from Marmara University. From 1993-1997 he worked as a full time instructor at Bilkent University School of Tourism and Hotel Management. Later, he worked at Başkent University from 1997-1998 as an instructor in the Tourism and Hotel Management Program. From 2002-2009 he worked at Yeditepe University, Faculty of Commerce - Tourism and Hotel Management Program. Besides Tourism courses he has also taught marketing courses at the International Trade Department within the same faculty. At Yeditepe University he has also taught "Marketing Management", "Marketing Ethics" and "Sales Management" courses.
Dr. Beyhan designs and conducts management and marketing/sales seminars for local and international firms for their management training programs. His main academic research interests are "Marketing Ethics", "Brand Management in Service Industry" and "Sports Marketing".