Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

Courses

Courses

 

Required Courses

  • Financial Accounting and Reporting
  • Macroeconomics for Global Economy
  • Economics for Managers
  • Corporate Finance
  • Business Ethics and Corporate Social Responsibility
  • Business Analytics
  • Strategy and the Business Landscape
  • Marketing Management
  • Operations Management
  • Executive Seminar Series
  • Immersion Abroad

 

Elective Courses

  • Country Economic Analysis
  • Mergers and Acquisitions and Private Equity
  • Return on Marketing Investment
  • Demystifying Turkish Economic Data
  • New Product Development
  • Managing Multicultural Teams
  • Distribution Channels
  • Behavioral Decision Making
  • Career Management
  • Motivation, Incentives and Creativity
  • International Strategy and Organization
  • International Entrepreneurship
  • Design Thinking
  • Integrated Marketing Communications
  • Strategic Brand Management
  • Personal Selling and sales Management
  • Market Research
  • Marketing for Profits
  • Customer Experience Strategy
  • Supply Chain Management
  • Project Management
  • Retail Operations
  • Service Operations Management
  • Revenue Management 
  • Management Accounting and Control
  • Strategic Financial Management
  • Marketing Strategy
  • Managing and Leading Organizations

REQUIRED COURSES:

ACCT801-Financial Accounting and Reporting: The course emphasizes (1) the concepts and conventions that underlie financial statements, (2) the methods that are used to record, summarize and report the effects of economic activities in financial statements, (3) the interpretation and analysis of financial statements, (4) identify the main users of financial information, and (5) understand the role played in the financial reporting process by all the participants.

ECON801-Macroeconomics for Global Economy: Each week, the focus is on a different section of macroeconomic policy analysis. These sections provide a wide spectrum including monetary policy, financial markets, fiscal policy, foreign trade dynamics, labor market as well as global and domestic challenges awaiting the global and the Turkish economy in the post global crisis era.

ECON803-Economics for Managers: The course reviews microeconomic concepts such as supply and demand, production, cost, perfect competition and monopoly. The course also shows how economics affects main business decisions such as compensation, pricing, and market entry. Game theory and strategy are the final topics of the course.

FIN802-Corporate Finance: This course firstly describes the financial markets and the financial instruments traded in these markets. Throughout the course, there is increasingly more exposure to the quantitative tools and methods of modern finance. Managers face two broad types of financial decisions: investment decisions (which investments should be made) and financing decisions (how to raise funds to pay for investments). This course develops the tools and methods necessary for managers to make intelligent investment decisions. The role of financing decisions and their effects on firm value are left to a follow-up course.

MGMT801-Business Ethics and Corporate Social Responsibility: Managers and employees continuously face ethical dilemmas in their professional careers. Hence it is crucial to integrate ethics into decision making processes at every level of an organization. Through theoretical approaches, critical (self-) reflections, and real business cases, this course provides a scientific framework for business ethics and corporate social responsibility (CSR). Apart from discussing seminal frameworks of business ethics (e.g., CSR, stakeholder theory, and corporate citizenship), the course explores ethics on the individual level by applying models of ethical decision-making and mindfulness. Further, the course outlines how to actually manage business ethics in teams and organizations and highlights the role of ethics in various business contexts (e.g., human resource management, marketing, international business).

MGMT807-Business Analytics: This course emphasizes the connections between data, statistical models and the decision-making. It focuses on statistical models and their implementations and on basic skills in statistical tools to analyze business data, to evaluate strengths and weakness of various analyses.

MGMT823-Strategy and the Business Landscape: This course explores the issues involved in the management and success of the total enterprise. It deals with the overall direction of the firm and how to compete in a given business landscape, as well as how to shape that landscape. The course is different from prior courses in that it takes a big picture, senior management perspective and focuses on integrating prior functional knowledge into a coherent whole that we call strategy. Topics include analyzing a business landscape; developing a strategy that allows the firm to gain competitive advantage over rivals, and how to protect that advantage under changing competitive conditions.

MKTG802-Marketing Management: The course provides an introduction to the role of marketing in an organization. Specifically, it addresses developing marketing solutions within the organization and developing the ability to define and analyze marketing problems. It addresses analytical concepts and techniques relevant for marketing decision making, with an emphasis on creating, capturing, and sustaining customer value. It provides a forum (both written and oral) for presenting and defending own marketing decisions, and for critically examining and discussing the recommendations of others.

OPM802-Operations Management: This course develops an understanding of the main decision areas in management of operations in organizations. To this effect, process analysis, quality, and inventory management principles are introduced within an operations strategy framework. Students learn different process types, how to do process analysis, and the principles of process effectiveness and efficiency. Process quality and its impact on process performance are also covered, as well as statistical quality control and six-sigma.

MGMT811-Executive Seminar Series: This course is organized around a series of seminars where critical decision makers and top executives share their views, experiences and business practices with the students. These seminars are designed also to have room for discussion so that students are able to ask critical questions to the executive speaker about the seminar subject.

MGMT810-Immersion Abroad: The Immersion Abroad study trip ensures that students broaden their understanding of the global context of management further. It complements the classroom experience by offering students the opportunity to meet and engage with global leaders, managers, professionals, and government officials from multinational as well as local business, government, and legal organizations. During the trip, students are introduced to world-class organizations and business schools of prominent universities through site visits and guest speaker presentations.

ELECTIVE COURSES:

ECON804- Country Economic Analysis: This course is about country economic dynamics at a glance and conducting country economic analysis. Throughout the course, students choose a region (or a country) of interest and analyze the prospects, challenges and opportunities of that country given the broad macroeconomic conditions, economic forecasts and the written reports by the international organizations and consulting firms.

FIN808- Mergers &Acquisitions and Private Equity: The course concentrates on the Merger&Acquisition process and its application in the Private Equity world while analyzing the structure of the Private Equity industry. Topics covered include motives and types of Merger&Acquisition transactions, steps in a Merger&Acqusition procedure, structure and types of Private Equity funds, and Leverage-Buy-Out deals.

MGMT821- Return on Marketing Investment: Organizations spend lots of time and money on new marketing or strategic initiatives without putting in place the metrics that enable them to track if and when it is working. This course focuses on marketing performance measurement and feedback systems that enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. In this respect, it brings together several key business areas, including marketing, strategy and finance. This course enables students to measure and evaluate the profit impact of marketing actions and to develop ‘market dashboards’ that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics.

MGMT825- Demystifying Turkish Economic Data: Each week, the students analyze a different section of the Turkish economy. These sections provide a wide spectrum including monetary policy, financial markets, fiscal policy, foreign trade dynamics, labor market as well as global and domestic challenges awaiting the Turkish economy in the post global crisis era.

MGMT826-New Product Development: This course focuses on the tools and techniques associated with analyzing market opportunities and then designing, testing, and introducing new products and services. Both quantitative and qualitative approaches are covered. In particular, the course covers the new product development process, market entry strategies, how to generate new product ideas, mapping customer perceptions, segmentation, product positioning, forecasting market demand, and product design.

MGMT827- Managing Multicultural TeamsThis course introduces team design factors and team process management issues. It focuses on the design and management skills required to learn from and leverage perspective diversity typical in multicultural teams. The course delivers experiences that test and teach those skills in real time. Topics covered include team design, team process, team development, multicultural awareness issues, intercultural conflict resolution, collaboration skills.

MGMT829- Distribution ChannelsThere is an emphasis on the design, development and maintenance of effective relationships between channel partners. Students focus on how to manage the relationships between channel partners to ensure that services and products are made available for consumption by end-users. Topics covered include channel institutions, alternative channel structures, managing relationships in the channel, and gray markets.

MGMT832-Behavioral Decision Making: This course improves decisions by analyzing the strengths and weaknesses of human judgment and reasoning in both business and life. The sessions involve many puzzles and brain-teasers, which make sure that participants experience first-hand a variety of interesting and relevant decision situations. Participants read, watch, write and participate in discussions about current issues related to decision making. They also produce and present a short analysis, based on a decision making process they encountered in their (work) lives.

MGMT835-Career Management: This course explores aspects of personality, values, needs, interests, skills and values that impact effective career management. Managers and leaders must not only make sure they are effective in their work roles, but are also expected to guide the development of their direct reports. The methodology integrates research-based assessments with experience that provide practical ways to manage careers.

MGMT836-Motivation, Incentives and Creativity: Motivation and innovation are essential for success in business and happiness in life. They also play an important role in negotiations, persuasion and problem solving. This course identifies the main components of what motivates individuals to be effective and creative problem solvers. Sessions involve scenarios, puzzles and lessons that reveal the workings of an environment that provides people with the appropriate motivation, incentives and creativity.

MGMT837-International Strategy and Organization: This course explores the strategic and organizational challenges involved in building and managing a multinational enterprise (MNE) and examines ways in which companies respond to these challenges. The main focus is on how companies can create competitive advantage through building and managing foreign operations. While the course covers ways of dealing with strategic challenges (e.g. selecting locations, configuring value chain activities across borders) it emphasizes the organizational challenges (e.g. headquarter-subsidiary relationships; global integration vs. local responsiveness; managing cross-cultural challenges). The overall theme is “converting global presence into global competitive advantage.”

MGMT842- International Entrepreneurship: New ventures are becoming increasingly global. For a new venture, opportunities, resources, competition and customers can come from anywhere in the world. In a related sense, countries characterized by economic, social, technological and political environments that are conducive to entrepreneurship tend to grow and develop faster. This course examines (1) how entrepreneurs create and manages business ventures that have international dimensions and (2) how to succeed as entrepreneurs in different countries. This course is multidisciplinary in nature and scope and provides broad global perspectives how contextual factors affect entrepreneurial development. Classroom discussions draw on concepts, skills, and insights from such disciplines as marketing, operations, finance, decision making, leadership, ethics, and strategy.

MGMT844-Design Thinking: The course consists of creative thinking processes, with an accentuated approach on “Empathy” introducing design thinking methodology, storytelling techniques to help create solutions in limited resourced corporate and private situations and have the system to implement the solutions designed with calculated risks, teaching prototyping as an entrepreneurial tool.

MKTG822-Integrated Marketing Communications: This course introduces the principles underlying modern marketing communications management. There is an emphasis on the integration of most modern communication channels. The course covers basic consumer behaviour patterns that can be influenced with the help of corporate communication. Further the course helps to manage and maintain communication campaigns, designing ad campaigns, making budget decisions and understanding state of the art campaigning.

MKTG824-Strategic Brand Management: This course introduces the complex world of brand management, and provides the students with tools to build and manage brands, e.g., situation analysis; 5Cs, STP, and marketing mix (4Ps) management.

MKTG825-Personal Selling and Sales Management: This course is a thorough discussion and application of personal selling and sales management in corporate as well as entrepreneurial business contexts. The main components cover sales planning in accordance with business strategies, personal selling, and sales force management. The course focuses on the sales process; sales planning; the relationship between sales and corporate vision; personal selling through trusted relationships; the sales force structure, recruitment, training, motivation, performance management, and compensation; and use of technology to improve sales effectiveness.

MKTG832-Market Research: The quality of marketing research information depends critically on the care exercised in executing the various steps of the marketing research process. Hence, one important objective of the course is to develop a solid understanding of contemporary marketing research methods that are used by better-managed firms. The course provides a basic understanding of research methodology and implementation in marketing. Although one may find the latter part of this course to be more quantitative in its orientation than an introductory course in marketing, the basic premise is, as a user, one must know enough about a process to be able to ask intelligent questions and seek answers. The process here is research in marketing.

MKTG833-Marketing for Profits: Driving profitable growth is the No.1 priority of today’s companies and their CEOs. They need to assess and evaluate the profit impact of marketing expenditures and to develop ‘market dashboards’ that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics. This course reviews tools developed by high performance marketers such as Avaya, Vanguard, Johnson & Johnson, Google, General Electric, Diageo, Harrah’s, Capital One, General Mills, Bank of America, Unisys, HSBC, Dupont, Gillette and Starbucks. Through several real life cases and readings, the tools are applied to a variety of industries and market actions.

MKTG834- Customer Experience Strategy: The course focuses on end-to-end understanding of running a business with a chosen customer experience centric vision. The course enables the students to select any business and come up with/design an authentic customer experience framework: the cultural enablers, the overall experience standards and the key globally accepted measurement methodologies and how to use them to control and reinvent the customer experience loop.

OPM811-Supply Chain Management: In this course, students are introduced to the concepts of supply chain management and related decision problems. Topics include supply chain dynamics and structure, demand and supply matching, inventory management, and supply chain contracts.

OPM822-Project Management: This course is targeted at individuals interested in developing both their understanding of project management as a management activity and their project management skills. As well as teaching project management tools and techniques, it provides a clear view of how successful project management contributes to competitiveness of a firm, and of successful practices in organizing for, selecting, planning and executing projects.

OPM823-Retail Operations: Retailing is one of the main drivers of economic growth and transformation in emerging markets around the world. This course develops managerial insights for the retail sector and uses quantitative and empirical modeling skills. Topics discussed include store execution, inventory management and inventory inaccuracy, assortment planning, retail pricing, online retailing, retailing in emerging markets, and the link between inventory and financial performance.

OPM824-Service Operations Management: Services have unique characteristics that demand specific techniques and strategies for managing the business firms operating in the service sector (e.g., financial, healthcare, retail, transportation, tourism and hospitality). The course relies on the case method to help students develop analytical skills and think like managers when addressing the operational issues of service firms. Some of the topics covered include service strategy, design of services and delivery processes, demand and capacity management, queue management and service quality.

OPM831-Revenue ManagementRevenue Management considers the relationship between price, demand and supply. This course focuses on the demand without attempting to manage the supply. A good portion of the course is dedicated to determining good prices depending on inventory, capacity, input costs, and previous prices. Revenue management practices have successfully implemented by companies in air transportation, hospitality (hotels, cruises, theme parks), car rental, show business (concerts, sport events). Main topics covered are segmenting customers according to their willingness-to-pay, allocating limited supply capacity, and customizing pricing offers to each customer segment to satisfy different objectives for the firm.

ACCT803-Management Accounting and ControlThis course covers the process of identifying, measuring, analyzing and interpreting financial information for the pursuit of an organization’s operational goals. 

FIN803-Strategic Financial Management: The course focus is on strategic financial decision making. Topics covered include project valuation techniques, capital investment decisions, project analysis and evaluation, risk and return, cost of capital, and capital structure.

MKTG804-Marketing Strategy: The course presents a decision oriented, integrative and dynamic overview of marketing strategy with a market-consumer-competitor perspective. The course also develops a view of marketing as a major component of corporate strategy and brings marketing management into close alignment with rapidly growing practice of corporate strategic thinking. Strategies for building new brands/markets as well as those for extending and defending the equity in established brands/markets are analyzed. The readings and examples used in the course expose participants to diverse settings in terms of size of organizations involved, type of markets they serve, and nature of the goods they market.

MGMT805-Managing and Leading Organizations: This course focuses on the principle concepts underlying human behavior in organizations at multiple levels- the individual, interpersonal, group, intergroup, and organizational level- by tracing a path that is informed by various social science-based disciplines. This course relates fundamental behavioral theories to actual organizational situations. Therefore, the methodology and approach embedded in the course integrate research and experience to help students learn practical ways to manage and lead people in their organizations