Research in Action

How does the number of options impact donation behavior?

Imagine that 3 NGOs approach you. They are asking for your donation. One of them is UNICEF, the other OXFAM, and the third MERCY CORPS. All three promise to help children in need.

Big data for a better world: It’s not the size of your (windy) city, it’s what you do with it

Last week brought Koen Pauwels to Chicago and Rotterdam for most excellent conferences: Theory + Practice in Marketing and the Marketing Innovation Symposium. Hard to choose from top...

Four traps that inhibit entrepreneurial cultures

Innovation is crucial for the competitiveness of organizations. While entrepreneurship research often focuses on innovation and creativity, little is known about how entrepreneurs...

How to motivate your employees to use analytic insights

Marketing measurement, accountability, analytics and dashboards are priorities in the toolkit of the successful...

Emerging markets and marketing mix

Küresel piyasalarda koşullu pazarlama stratejileri önem kazanıyor. Gelişmekte olan pazarlarda pazarlama stratejisi bakımından en önemli...

Real estate and credit bubbles: Spanish style

Banka sektörünün güçlü olduğu ve düzenlemelerinin daha geniş alanı kapsadığı İspanya’da kriz, değerleme şirketlerinin ekonominin canlı olduğu dönemlerde fiyatları...

The future income of your child depends whether you have a flexible job today

Making your kids climb the income ladder better than you may involve more than just working hard and earning more for their...