Gamze Guven, designer in Istanbul, studied industrial design in Middle East Technical University, graduated in 1987 and completed her MSc in 1990 in the Faculty of Architecture at the same university. She had worked for a decade both as a board member of the Industrial Designers’ Society of Turkey (ETMK) various times and also she was the Vice-President of Creative Industries of Turkey lbetween 2013-2015. Since 2016 she works as a part time instructor in Ozyegin University Department of Industrial Design. Since 1990 she has been working as design consultant and since 20 years she is the manager and creative director in her company Tasarım Üssü Ltd. With her team she is undertaking industrial design, food design and packaging design projects in different sectors for a number of local and international companies. The packages, foods and products which are designed by Tasarım Ussu have over hundered official design patents and has a significant amount of national-international awards.