Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL
Phone : +90 (216) 564 90 00
Fax : +90 (216) 564 99 99
E-mail: info@ozyegin.edu.tr
Jan 26, 2012
Koen Pauwels calculates ROI of Facebook Likes, Tweets and online conversations
Jan 26, 2012
Prof. Pauwels presented at “Measurable Marketing in a Social World’ by the Center for Measurable Marketing at New York University to an audience of leading academics and companies, including Pepsi, Twitter, Hershey’s, NBC and Yahoo.
http://www.stern.nyu.edu/experience-stern/about/departments-centers-initiatives/academic-departments/marketing/center-for-measurable-marketing/events/measurable-marketing-social-world/index.htm