OzU Graduate School of Business Hosted The 35th ISMS Marketing Science Conference!

The 35th ISMS Marketing Science Conference was hosted by the Marketing Department of the Özyeğin University Graduate School of Business between July 11, 2013 and July 13, 2013 at Swissôtel The Bosphorus, Istanbul, bringing together distinguished and renowned academics, practitioners and policymakers in one of the world’s most exciting cities. Participants presented and discussed new research in a broad range of marketing science topics. This year’s event showcased research on the latest marketing topics, including social media and user-generated content, online consumer behavior, as well as Internet/Interactive Marketing.

The INFORMS Marketing Science Conference is an annual event that is held under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch. The main objective of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing.