Marmara University, Marketing-1994

Istanbul Technical University, Engineering Management - 1990

Istanbul Technical University, Engineering Management - 1987

After earning his doctorate in 1994, Bulent has held academic appointments in several countries, including New Zealand (Lincoln University), Australia (University of Melbourne), Canada (Brock University), the United Kingdom (King’s College London and Leeds University Business School), Türkiye (Kadir Has University and Özyeğin University), and the United States (Illinois State University). He rejoined Özyeğin University in September 2026.

During his time at Brock University, he was honored with the Brock Chancellor’s Chair for Research Excellence. He has also held several leadership positions, including Department Chair and Founding Dean at Kadir Has University and Department Chair at Leeds University Business School and at Illinois State University.

Bulent has taught a wide range of undergraduate and graduate courses, including Strategic Marketing, Business-to-Business Marketing, Marketing Research, and Sales Management. His research has been published in leading and top-tier journals, including the Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of Operations Management, Journal of Service Research, Journal of Retailing, and the International Journal of Research in Marketing.

Bulent remains actively engaged in the academic community. He became a member of the Science Academy in 2017. He currently serves as an Area Editor for the Journal of the Academy of Marketing Science and an Associate Editor for the Journal of Service Research. He also serves on the editorial review boards of several leading journals, including the Journal of International Business Studies, Journal of Operations Management, Journal of Personal Selling and Sales Management, Industrial Marketing Management, and the Journal of Product Innovation Management.

Selling and Sales Force Management, Frontline Service Employee–Customer Interface, Strategy and Market–Focused Management, and Multilevel Research Methods and Modeling.

Sales Management