Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

Bülent
Mengüç

Professor

Research Areas
  • Sales and Sales Force Management
  • Frontline Service Employee–Customer Interface
  • Strategy and Market–Focused Management
  • Multilevel Research Methods and Modeling

Education

PhD
PhD in Marketing, Marmara University-1994
Graduate
Master of Science in Management Engineering, Istanbul Technical University-1990
Undergraduate
Bachelor of Science in Management Engineering, Istanbul Technical University-1987


Research
(Selected Journal Articles)
  • Mullins, Ryan, Bulent Menguc, and Nikolaos G. Panagopoulos (2020), “Antecedents and Performance Outcomes of Value-Based Selling in Sales Teams: A Multilevel, Systems Theory of Motivation Perspective,” Journal of the Academy of Marketing Science, 48 (6), 1053-1074.
  • Menguc, Bulent, Seigyoung Auh, and Fatima Wang (2020), “Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions,” Journal of Service Research, 23 (3), 299-320.
  • Auh, Seigyoung, Bulent Menguc, Constantine S. Katsikeas, and Yeon Sung Jung (2019), “When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link,” Journal of Marketing Research 56 (6), 1012-1033.
  • Katsikeas, Constantine S., Seigyoung Auh, Stavroula Spyropoulou, and Bulent Menguc (2018), “Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective,” Journal of Marketing, 82 (3), 45-69.
  • Menguc, Bulent, Seigyoung Auh, Volkan Yeniaras, and Constantine S. Katsikeas (2017), “The Role of Climate: Implications for Service Employee Engagement and Customer Service Performance,” Journal of the Academy of Marketing Science, 45 (3), 428-451.
  • Auh, Seigyoung, Bulent Menguc, Stavroula Spyropoulou, and Fatima Wang (2016), “Service Employee Burnout and Engagement: The Moderating Role of Power Distance Orientation,” Journal of the Academy of Marketing Science, 44 (6), 726-745.
  • Auh, Seigyoung, David Bowen, Ceyda Aysuna, and Bulent Menguc (2016), “A Search for Missing Links: Specifying the Relationship Between Leader-Member Exchange Differentiation and Service Climate,” Journal of Service Research, 19 (3), 260-275.
  • Menguc, Bulent, Seigyoung Auh, Constantine S. Katsikeas, and Yeon Sung Jung (2016), “When Does (Mis) Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance?” Journal of Marketing, 80 (January), 65-83.
  • Auh, Seigyoung, Stavroula Spyropoulou, Bulent Menguc, and Aypar Uslu (2014), “When and How Does Sales Team Conflict Affect Sales Team Performance?” Journal of the Academy of Marketing Science, 42 (6), 658-679.
  • Auh, Seigyoung, Bulent Menguc, and Yeon Sung Jung (2014), “Unpacking the Relationship Between Empowering Leadership and Service-Directed Extra-Role Behaviors: A Multi-Level Approach,” Journal of the Academy of Marketing Science, 42 (5), 558-579.
  • Boichuk, Jeffrey P. and Bulent Menguc (2013), “Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment,” Journal of Retailing, 89 (2), 207-218.
  • Menguc, Bulent, Seigyoung Auh, and Aypar Uslu (2013), “Customer Knowledge Creation Capability and Performance in Sales Teams,” Journal of the Academy of Marketing Science, 41 (1), 19-39.
  • Auh, Seigyoung, Bulent Menguc, Michele Fisher, and Abeer Haddad (2011), “The Contingency Effect of Service Employee Personalities on Service Climate: Getting Employee Perceptions Aligned Can Reduce Personality Effect,” Journal of Service Research, 14 (4), 426-441.
  • Bell, Simon J., Bulent Menguc, and Robert E. Widing II (2010), “Salesperson Learning, Organizational Learning, and Retail Store Performance,” Journal of the Academy of Marketing Science, 38 (2), 187-201.
  • Menguc, Bulent and Seigyoung Auh (2008), “Conflict, Leadership, and Market Orientation,” International Journal of Research in Marketing, 25 (1), 34-45.
  • Johnston, Stewart and Bulent Menguc (2007), “Subsidiary Size and the Level of Subsidiary Autonomy in Multinational Corporations: A Quadratic Model Investigation of Australian Subsidiaries,” Journal of International Business Studies, 38 (5), 787-801.
  • Cousins, Paul D. and Bulent Menguc (2006), “The Implications of Socialization and Integration in Supply Chain Management,” Journal of Operations Management, 24 (5), 604-620.
  • Menguc, Bulent and Seigyoung Auh (2006), “Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness,” Journal of the Academy of Marketing Science, 34 (1), 63-73.
  • Bell, Simon J., Bulent Menguc, and Sara L. Stefani (2004), “When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints,” Journal of the Academy of Marketing Science, 32 (2), 112-126.
  • Bell, Simon J. and Bulent Menguc (2002), “The Employee-Organization Relationship, Organizational Citizenship Behavior, and Superior Service Quality,” Journal of Retailing, 78 (Summer), 131-146.

HONORS, AWARDS, AND RECOGNITIONS

  • 2020 Distinguished Resource Faculty, the 8th AIM-AMA Sheth Foundation Doctoral Consortium and Conference
  • 2018 Best Reviewer Award, Journal of the Academy of Marketing Science
  • 2017 Member, The Science Academy, Turkey
  • 2016 Academic Achievement Award, Kadir Has University
  • 2016 Best Reviewer Award, Journal of the Academy of Marketing Science
  • 2015 One of the Top 25 Sales Scholars, based on the Author Roster for Five Leading Journals (JM, JAMS, JPSSM, IMM, and JME) conducted by Baylor University, Center for Professional Selling
  • 2015 Best Paper in the Sales and Customer Relationship Management Track, 2015 American Marketing Association (AMA) Winter Educators’ Conference, San Antonio, February 12–15, 2015 (with Seigyoung Auh, Constantine S. Katsikeas, Yeon Sung Jung)
  • 2014 Excellence in Peer Review, Journal of Business Research
  • 2014 Best Reviewer Award, Journal of the Academy of Marketing Science
  • 2013 Best Reviewer Award, Journal of the Academy of Marketing Science
  • 2012 Best Reviewer Award, Journal of the Academy of Marketing Science
  • 2011 Runner up, Marvin Jolson Award for Best Contribution to Selling and Sales Management Practice
  • 2011 Best Paper in the Sales Management Track, 2011 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, August 5–7, 2011 (with Jeffrey P. Boichuk)
  • 2011 Faculty Team Member, Second Biennial Academy of Marketing Science Doctoral Consortium
  • 2010 Best Conference Paper Award, Administrative Sciences Association of Canada (ASAC), May 22–25, 2010 (with David Bouckenooghe)
  • 2009 Faculty Team Member, First Biennial Academy of Marketing Science Doctoral Consortium 
  • 2007 Best Conference Paper Award, Korean Academy of Marketing Science, Spring International Conference, April 21, 2007 (with Seigyoung Auh)
  • 2004 The 50 Most–Frequently–Read Articles in Journal of the Academy of Marketing Science during October 2004 –– updated monthly (#12) (Article: Bell, Simon J., Bulent Menguc, and Sara L. Stefani (2004), “When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints,” Journal of the Academy of Marketing Science, 32 (2), 112–126)
  • 2003 Top 10 Authors of Asia–Pacific Universities Based on Weighted JM–pages in 20 Major Marketing Journals, 1991–2000 (Source: Louis T. W. Cheng, Kam C. Chan, and Ricky Y. K. Chan (2003), “Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia–Pacific Universities,” Journal of Marketing Education, 25 (2), 163–176)