Özyeğin Üniversitesi, Çekmeköy Kampüsü Nişantepe Mahallesi Orman Sokak 34794 Çekmeköy İstanbul

Telefon : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

info@ozyegin.edu.tr

Bülent
Mengüç

Profesör Dr.

Araştırma Alanları
  • Satış ve Satış Gücü Yönetimi
  • Hizmet Elemanı-Tüketici İlişkileri 
  • Strateji ve Pazara Dönük Firma Yönetimi 
  • Çok Düzeyli Veri Analizi ve Modelleme Yöntemleri

Eğitim

Doktora
Marmara Üniversitesi-Pazarlama Bilim Dalı, 1994
Yüksek Lisans
İstanbul Teknik Üniversitesi-İşletme Mühendisliği,1990
Lisans
İstanbul Teknik Üniversitesi-İşletme Mühendisliği, 1987


Araştırma
(Seçilmiş Makaleler)
  • Mullins, Ryan, Bulent Menguc, and Nikolaos G. Panagopoulos (2020), “Antecedents and Performance Outcomes of Value-Based Selling in Sales Teams: A Multilevel, Systems Theory of Motivation Perspective,” Journal of the Academy of Marketing Science, 48 (6), 1053-1074.
  • Menguc, Bulent, Seigyoung Auh, and Fatima Wang (2020), “Customer Participation Variation and Its Impact on Customer Service Performance: Underlying Process and Boundary Conditions,” Journal of Service Research, 23 (3), 299-320.
  • Auh, Seigyoung, Bulent Menguc, Constantine S. Katsikeas, and Yeon Sung Jung (2019), “When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link,” Journal of Marketing Research 56 (6), 1012-1033.
  • Katsikeas, Constantine S., Seigyoung Auh, Stavroula Spyropoulou, and Bulent Menguc (2018), “Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective,” Journal of Marketing, 82 (3), 45-69.
  • Menguc, Bulent, Seigyoung Auh, Volkan Yeniaras, and Constantine S. Katsikeas (2017), “The Role of Climate: Implications for Service Employee Engagement and Customer Service Performance,” Journal of the Academy of Marketing Science, 45 (3), 428-451.
  • Auh, Seigyoung, Bulent Menguc, Stavroula Spyropoulou, and Fatima Wang (2016), “Service Employee Burnout and Engagement: The Moderating Role of Power Distance Orientation,” Journal of the Academy of Marketing Science, 44 (6), 726-745.
  • Auh, Seigyoung, David Bowen, Ceyda Aysuna, and Bulent Menguc (2016), “A Search for Missing Links: Specifying the Relationship Between Leader-Member Exchange Differentiation and Service Climate,” Journal of Service Research, 19 (3), 260-275.
  • Menguc, Bulent, Seigyoung Auh, Constantine S. Katsikeas, and Yeon Sung Jung (2016), “When Does (Mis) Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance?” Journal of Marketing, 80 (January), 65-83.
  • Auh, Seigyoung, Stavroula Spyropoulou, Bulent Menguc, and Aypar Uslu (2014), “When and How Does Sales Team Conflict Affect Sales Team Performance?” Journal of the Academy of Marketing Science, 42 (6), 658-679.
  • Auh, Seigyoung, Bulent Menguc, and Yeon Sung Jung (2014), “Unpacking the Relationship Between Empowering Leadership and Service-Directed Extra-Role Behaviors: A Multi-Level Approach,” Journal of the Academy of Marketing Science, 42 (5), 558-579.
  • Boichuk, Jeffrey P. and Bulent Menguc (2013), “Engaging Dissatisfied Retail Employees to Voice Promotive Ideas: The Role of Continuance Commitment,” Journal of Retailing, 89 (2), 207-218.
  • Menguc, Bulent, Seigyoung Auh, and Aypar Uslu (2013), “Customer Knowledge Creation Capability and Performance in Sales Teams,” Journal of the Academy of Marketing Science, 41 (1), 19-39.
  • Auh, Seigyoung, Bulent Menguc, Michele Fisher, and Abeer Haddad (2011), “The Contingency Effect of Service Employee Personalities on Service Climate: Getting Employee Perceptions Aligned Can Reduce Personality Effect,” Journal of Service Research, 14 (4), 426-441.
  • Bell, Simon J., Bulent Menguc, and Robert E. Widing II (2010), “Salesperson Learning, Organizational Learning, and Retail Store Performance,” Journal of the Academy of Marketing Science, 38 (2), 187-201.
  • Menguc, Bulent and Seigyoung Auh (2008), “Conflict, Leadership, and Market Orientation,” International Journal of Research in Marketing, 25 (1), 34-45.
  • Johnston, Stewart and Bulent Menguc (2007), “Subsidiary Size and the Level of Subsidiary Autonomy in Multinational Corporations: A Quadratic Model Investigation of Australian Subsidiaries,” Journal of International Business Studies, 38 (5), 787-801.
  • Cousins, Paul D. and Bulent Menguc (2006), “The Implications of Socialization and Integration in Supply Chain Management,” Journal of Operations Management, 24 (5), 604-620.
  • Menguc, Bulent and Seigyoung Auh (2006), “Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness,” Journal of the Academy of Marketing Science, 34 (1), 63-73.
  • Bell, Simon J., Bulent Menguc, and Sara L. Stefani (2004), “When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints,” Journal of the Academy of Marketing Science, 32 (2), 112-126.
  • Bell, Simon J. and Bulent Menguc (2002), “The Employee-Organization Relationship, Organizational Citizenship Behavior, and Superior Service Quality,” Journal of Retailing, 78 (Summer), 131-146.

ÖDÜLLER VE ONURSAL ÜYELİKLER

  • 2020 Üye, the 8th AIM-AMA Sheth Foundation Doctoral Consortium and Conference
  • 2018 En İyi Hakem Ödülü Journal of the Academy of Marketing Science
  • 2017 Üye, Bilim Akademisi
  • 2016 Akademik Ödül, Kadir Has Üniversitesi
  • 2016 En İyi Hakem Ödülü Journal of the Academy of Marketing Science
  • 2015 Dünya’da satış yönetimi konusunda çalışmaları olan en etkili 25 akademisyenden biri [ABD Baylor Üniversitesi Profesyonel Satış Merkezi tarafından, pazarlama alanındaki 5 önemli dergi kapsamında (Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Marketing Education) yapılan araştırmanın sonucu]
  • 2015 Satış ve Müşteri İlişkileri Yönetimi Alanında En İyi Makale Ödülü, 2015, American Marketing Association (AMA) Winter Educators’ Conference, San Antonio, 12-15 Şubat 2015 (Seigyoung Auh, Constantine S. Katsikeas, ve Yeon Sung Jung ile)
  • 2014 En İyi Hakem Ödülü, Journal of Business Research
  • 2014 En İyi Hakem Ödülü Journal of the Academy of Marketing Science
  • 2013 En İyi Hakem Ödülü Journal of the Academy of Marketing Science
  • 2012 En İyi Hakem Ödülü Journal of the Academy of Marketing Science
  • 2011 Finalist, Marvin Jolson Ödülü, Satışçılık ve Satış Yönetimine En İyi Bilimsel Katkı
  • 2011 Satış Yönetimi Alanında En İyi Makale Ödülü, 2011 American Marketing Association (AMA) Summer Educators’ Conference, San Francisco, 5-7 Ağustos, 2011 (Jeffrey P. Boichuk ile)
  • 2011 Üye, Doktora Konsorsiyumu, Second Biennial Academy of Marketing Science 
  • 2010 En İyi Makale Ödülü, Administrative Sciences Association of Canada (ASAC), 22-25 May 2010 (David Bouckenooghe ile)
  • 2009 Üye, Doktora Konsorsiyumu, First Biennial Academy of Marketing Science 
  • 2007 En İyi Makale Ödülü, Korean Academy of Marketing Science, Spring International Conference, April 21, 2007 (Seigyoung Auh ile)
  • 2004 En Çok Okunan 50 Makale, Journal of the Academy of Marketing Science, Ekim 2004 (#12) (Makale: Bell, Simon J., Bulent Menguc, and Sara L. Stefani (2004), “When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints,” Journal of the Academy of Marketing Science, 32 (2), 112-126)
  • 2003 Asya-Pasifik Üniversitelerinde Görev Yapan En Etkili 10 Araştırmacı, 1991-2000 (Kaynak: Louis T. W. Cheng, Kam C. Chan, and Ricky Y. K. Chan (2003), “Publications in Major Marketing Journals: An Analysis of Research Productivity of Asia-Pacific Universities,” Journal of Marketing Education, 25 (2), 163-176)