PhD Boğaziçi University, Marketing Graduate Boğaziçi University, MBA Undergraduate University of Pennsylvania, Economics
Toker, A., Seraj, M., Kuscu, A., Yavuz, R., Koch, S., and Bisson, C. (2016). Social Media Adoption: A Process Based Approach. Journal of Organizational Computing and Electronic Commerce (SSCI), 26(4), 344-363.
Atakan, S.S. ve Seraj, M. (2016). Ev-içi Yiyecek Hazırlanması Davranışının Arkasındaki Tüketici Motivasyonlarının İncelenmesi. Pazarlama ve Pazarlama Araştırmaları Dergisi, Sayı 2.
Seraj, M. (2012). We create, we connect, we respect, therefore we are: intellectual, social, and cultural value in online communities. Journal of Interactive Marketing (SSCI), 26(4), 209-222. (Emerald Citations of Excellence 2015)
Merdin, E. and Seraj, M. (2013). Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement Effectiveness. In Advances in Advertising Research (Vol. IV): The Changing Roles of Advertising, 4, 329.
Seraj, M. and Toker, A. (2012). Social Network Citizenship. In Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions, IGI Global, 339-357.
Work in Progress
Brand Warriors, with R.V. Kozinets and A. Toker, in preparation for Journal of Marketing.
Negotiation of Prosumption in the Context of Food, with S.S. Atakan, in preparation for Journal of Consumer Marketing.
Marketing (MKTG201), Personal Selling and Sales Management (MKTG416, MKTG825)