Consumer Behavior, Consumer-Brand Relationships, Brand Management, Consumer Well-being and Emotions, Social Media Marketing
Hayran, Ceren and Melis Ceylan (2022), “Impact of Social Media Brand Blunders on Brand Trust and Brand Liking”, International Journal of Market Research.
Hayran, Ceren and Zeynep Gürhan-Canli (2022), “Understanding the Feeling of Missing Out: A Temporal Perspective”, Personality and Individual Differences, 185, 111307.
Ceylan, Melis and Ceren Hayran (equal authorship), (2021), “Message Framing Effects on Individuals’ Social Distancing and Helping Behavior during the COVID-19 Pandemic”, Frontiers in Psychology, 12, 663.
Hayran, Ceren and Lalin Anik (2021), “Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students”, Int. J. Environ. Res. Public Health 18, no. 4: 1974.
Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2020), " A Threat to Loyalty: Fear of Missing Out (FOMO) Leads to Reluctance to Repeat Current Experiences ", PLoS ONE, 15(4):e0232318.
Gürhan-Canli, Zeynep, Gülen Sarial-Abi and Ceren Hayran (2018), “Consumers and Brands across the Globe: Research Synthesis and New Directions,” Journal of International Marketing, 26(1), 96-117.
Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2016), "Feeling of Missing Out (FOMO) and Its Marketing Implications", Marketing Science Institute Working Paper Series, 16-131.
Gürhan-Canli, Zeynep, Ceren Hayran and Gülen Sarial-Abi (2016), “Customer-based Brand Equity in a Technologically Fast-paced, Connected, and Constrained Environment,” Academy of Marketing Science Review, 6(1), 23-32.
Swaminathan, Vanitha, Zeynep Gürhan-Canli, Umut Kubat and Ceren Hayran (2015), "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective”, Journal of Consumer Research, 42(1), 45-58.
Articles in Turkish Journals
Hayran, Ceren (2023), “Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations”, Pazarlama ve Pazarlama Araştırmaları Dergisi , 16(2) , 381-402 .
Hayran, Ceren (2023), “The role of prestigious and functional brand concepts in consumers’ evaluations of co-branded partnerships”, Pazarlama ve Pazarlama Araştırmaları Dergisi, 16(1), 117-136.
Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (2017), “Culture and Branding,” in Cross-Cultural Issues in Consumer Science and International Business, edited by Hester van Herk and Carlos J. Torelli, Springer.
Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (2017), “Multiple Shades of Culture: Insights from Experimental Consumer Research,” in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Routledge Publisher.
Hayran, Ceren and Zeynep Gürhan-Canli (2016), “Brand Extensions”, in The Routledge Companion to Contemporary Brand Management, Eds. Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson, Routledge Publisher.
Research Grants and Awards
BAGEP Young Scientist Award, 2023
EMAC Junior Faculty Visiting Program Award, 2023
National Representative -Turkey of the European Marketing Academy (EMAC), 2019-2022
AMA Sheth Foundation Doctoral Consortium Fellow, 2016
ACR Sheth Foundation Best Dissertation Award Co-winner, 2015
MSI Research Grant, “FOMO (Feeling of Missing Out)”, with Zeynep Gürhan-Canlı, 2015
Turkcell Academy Research Grant, “Determinants of Co-branding Success”, 2013