Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

Ceren
Hayran Şanlı

Ceren
Hayran Şanlı

Assistant Professor

Research Areas
  • Consumer Behavior
  • Consumer-Brand Relationships, Brand Management
  • Consumer Well-being and Social Media Marketing, Emotions

Education

PhD
Koc University, Marketing, 2017
Graduate
IAE, Université Aix-Marseille, Management, 2007
Undergraduate
Boğaziçi University, 2006   


Research

Journal Articles

  • Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2020), " A Threat to Loyalty: Fear of Missing Out (FOMO) Leads to Reluctance to Repeat Current Experiences ", PLoS ONE, 15(4): e0232318. https://doi.org/10.1371/journal.pone.0232318
  • Gürhan-Canli, Zeynep, Gülen Sarial-Abi and Ceren Hayran (2018), “Consumers and Brands across the Globe: Research Synthesis and New Directions,” Journal of International Marketing, 26(1), 96-117.
  • Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2016), "Feeling of Missing Out (FOMO) and Its Marketing Implications", Marketing Science Institute Working Paper Series, 16-131.
  • Gürhan-Canli, Zeynep, Ceren Hayran and Gülen Sarial-Abi (2016), “Customer-based Brand Equity in a Technologically Fast-paced, Connected, and Constrained Environment,” Academy of Marketing Science Review, 6(1), 23-32.
  • Swaminathan, Vanitha, Zeynep Gürhan-Canli, Umut Kubat and Ceren Hayran (2015), "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective”, Journal of Consumer Research, 42(1), 45-58. 

Book Chapters

 

 


  • Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (2017), “Culture and Branding,” in Cross-Cultural Issues in Consumer Science and International Business, edited by Hester van Herk and Carlos J. Torelli, Springer.
  • Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (2017), “Multiple Shades of Culture: Insights from Experimental Consumer Research,” in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Routledge Publisher.
  • Hayran, Ceren and Zeynep Gürhan-Canli (2016), “Brand Extensions”, in The Routledge Companion to Contemporary Brand Management, Eds. Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson, Routledge Publisher.

Research Grants and Awards 

  • National Representative-Turkey of the European Marketing Academy (EMAC), 2019-2022
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2016
  • ACR Sheth Foundation Best Dissertation Award Co-winner, 2015 ($2500)
  • MSI Research Grant, “FOMO (Feeling of Missing Out)”, with Zeynep Gürhan-Canlı, 2015 ($4800)
  • Turkcell Academy Research Grant, “Determinants of Co-branding Success”, 2013 ($6500)

Teaching

Marketing (MKTG 201), Integrated Marketing Communications (MKTG 312, MKTG 735) 

 


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