Özyeğin Üniversitesi, Çekmeköy Kampüsü Nişantepe Mahallesi Orman Sokak 34794 Çekmeköy İstanbul

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Hayran Şanlı

Hayran Şanlı

Dr. Öğretim Üyesi


Koc Üniversitesi, 2017

Yüksek Lisans

IAE, Université Aix-Marseille, 2007


Boğaziçi Üniversitesi, 2006 

Araştırma Alanları

Tüketici Davranışları, Markalar ve Marka Yönetimi, Sosyal Medya Pazarlaması, Tüketicinin Refahı



  • Hayran, Ceren and Melis Ceylan (2023), “Impact of Social Media Brand Blunders on Brand Trust and Brand Liking”, International Journal of Market Research, 65(4), 466-483.
  • Hayran, Ceren and Zeynep Gürhan-Canli (2022), “Understanding the Feeling of Missing Out: A Temporal Perspective”, Personality and Individual Differences, 185, 111307.
  • Ceylan, Melis and Ceren Hayran (equal authorship), (2021), “Message Framing Effects on Individuals’ Social Distancing and Helping Behavior during the COVID-19 Pandemic”, Frontiers in Psychology, 12, 663.
  • Hayran, Ceren and Lalin Anik (2021), “Well-Being and Fear of Missing Out (FOMO) on Digital Content in the Time of COVID-19: A Correlational Analysis among University Students”, Int. J. Environ. Res. Public Health 18, no. 4: 1974. 
  • Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2020), " A Threat to Loyalty: Fear of Missing Out (FOMO) Leads to Reluctance to Repeat Current Experiences ", PLoS ONE, 15(4):e0232318.
  • Gürhan-Canli, Zeynep, Gülen Sarial-Abi and Ceren Hayran (2018), “Consumers and Brands across the Globe: Research Synthesis and New Directions,” Journal of International Marketing, 26(1), 96-117.
  • Hayran, Ceren, Lalin Anik and Zeynep Gurhan-Canli (2016), "Feeling of Missing Out (FOMO) and Its Marketing Implications", Marketing Science Institute Working Paper Series, 16-131.
  • Gürhan-Canli, Zeynep, Ceren Hayran and Gülen Sarial-Abi (2016), “Customer-based Brand Equity in a Technologically Fast-paced, Connected, and Constrained Environment,” Academy of Marketing Science Review, 6(1), 23-32.
  • Swaminathan, Vanitha, Zeynep Gürhan-Canli, Umut Kubat and Ceren Hayran (2015), "How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective”, Journal of Consumer Research, 42(1), 45-58. 

Ulusal Yayınlar  

  • Hayran, Ceren and Melis Ceylan (2023), “Impact of the Number of Followers and Social Interaction in Social Media Influencer Marketing Success”, Internet Uygulamaları ve Yönetimi Dergisi, 14(2), 14-25
  • Hayran, Ceren and Zeynep Gürhan-Canli (2023), “High and Low Arousal FOMO (Fear of Missing Out) States and Their Effects on Consumers’ Product and Experience Preferences”, Pazarlama ve Pazarlama Araştırmaları Dergisi, 16(3), 589-606.
  • Hayran, Ceren (2023), “Impact of the number and congruence of co-branding partners on evaluations of the strength and uniqueness of a focal brand’s core associations”, Pazarlama ve Pazarlama Araştırmaları Dergisi , 16(2) , 381-402 .
  • Hayran, Ceren (2023), “The role of prestigious and functional brand concepts in consumers’ evaluations of co-branded partnerships”, Pazarlama ve Pazarlama Araştırmaları Dergisi, 16(1), 117-136.

Kitap Bölümleri

  • Gürhan-Canli, Zeynep, Ceren Hayran, and Gülen Sarial-Abi (2017), “Culture and Branding,” in Cross-Cultural Issues in Consumer Science and International Business, edited by Hester van Herk and Carlos J. Torelli, Springer.
  • Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran (2017), “Multiple Shades of Culture: Insights from Experimental Consumer Research,” in The Routledge Companion to Consumer Behavior, edited by Tina M. Lowrey and Michael R. Solomon, Routledge Publisher.
  • Hayran, Ceren and Zeynep Gürhan-Canli (2016), “Brand Extensions”, in The Routledge Companion to Contemporary Brand Management, Eds. Francesca Dall’Olmo Riley, Jaywant Singh and Charles Blankson, Routledge Publisher.

Araştırma Ödülleri

  • BAGEP Genc Bilim İnsanı Ödülü, 2023
  • EMAC Junior Faculty Visiting Program Ödülü, 2023
  • European Marketing Academy (EMAC) - Türkiye ülke temsilcisi 2019-2022
  • AMA Sheth Foundation Doctoral Consortium Fellow, 2016
  • ACR Sheth Foundation En İyi Tez Çalışması Ödülü , 2015
  • Marketing Science Institute (MSI) Araştırma Destek, Zeynep Gürhan-Canlı ile , 2015
  • Turkcell Academy Araştırma Destek, “Determinants of Co-branding Success”, 2013

Verilen Dersler

Pazarlama (MKTG 201), Bütünleşik Pazarlama İletişimleri (MKTG 312, MKTG 735)