WORK IN PROGRESS • 2016-“Information Sharing in B2B Customer Involvement Projects – Blessing or Curse?” with Stefan Wuyts • 2016-“No Strings Attached? The Potential Link Between Crowdfunding Success and New Product Launch Delay” with Stefan Wuyts • 2016-"Effectiveness of Crowdsourcing Campaign Advertisement: Creating Products versus Slogans" with Sinem Atakan, under review • 2016-"The Ultimate Co-creation: Leveraging customers’ knowledge in business model innovation." with Melanie Bowen and Shinhye Kim • 2016-"Can a Crowdfunding Project Be More Attractive? The Effect of Perceived Entrepreneurial Orientation on Consumers’ Likelihood of Supporting a Crowdfunding Project" with Melanie Bowen and Shinhye Kim, under review • 2016-"You Share, We Donate! An Exploratory Study on an Emerging Cause-Related Marketing Phenomenon" with Melanie Bowen, Shinhye Kim and Tuba Yilmaz • 2016-"A Strategic Analysis of Involving Customer in Non-Customized New Product Development"
Marketing (MKTG201) , Innovation and New Product Development (MKTG324)