Belgium Katholieke Universiteit Leuven, Business Economics, 2011
China Xi’an Jiaotong University, Economics, 2010
Customer Involvement, Crowdsourcing, Crowdfunding, Innovation and New Product Development, Inter-organizational Relationships, Social Networks, Organizational Psychology
Wen, Xiaohan Hannah, Shinhye Kim, and Melanie Bowen (2023), "Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success." Journal of Business Research, 156: 113510.
Bowen, Melanie, Xiaohan Hannah Wen, and Shinhye Kim (2022), "A lure or a turn-off: social media reactions to business model innovation announcements." Marketing letters : 1-21
Kim, Shinhye, Melanie Bowen and Xiaohan Wen (2019), “The Ultimate Co-creation: Leveraging Customers’ Input in Business Model Innovation”, AMS Review, 9(3-4), 339-356.
Work in progress:
With Sinem Atakan, “Are Crowdsourcing Announcements Signals of Customer Orientation? A Comparison of Consumer Responses to Product- versus Communication-related Campaigns”
With Kim, Shinhye and Melanie Bowen, “Retweet to Donate? Cause-Related Marketing in the Era of Social Medialization”
With Melanie Bowen, “From One Emerging Market to Another – Positioning of Chinese B2B Companies in MEA Markets”
With Stefan Wuyts, “No Strings Attached? Crowdfunding Success and New Product Launch Delay”
With Stefan Wuyts, “Information Sharing in Business-to-Business Customer Involvement Projects – Blessing or Curse?”
With Sinem Atakan, “To Participate, or Not to Participate? New Product Development versus Advertising-Related Crowdsourcing Campaigns”
Marketing (MKTG201) , Innovation and New Product Development (MKTG324)