Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

Xiaohan (Hannah)
Wen

Xiaohan (Hannah)
Wen

Assistant Professor

Research Areas
  • Customer Involvement
  • Crowdsourcing, Crowdfunding
  • Innovation and New Product Development 
  • Inter-organizational Relationships 
  • Social Networks
  • Organizational Psychology

Education

PhD
Koç University, Marketing, 2016
Graduate
Belgium Katholieke Universiteit Leuven, Business Economics, 2011
Undergraduate

China Xi’an Jiaotong University, Economics, 2010


Research

WORK IN PROGRESS
• 2016-“Information Sharing in B2B Customer Involvement Projects – Blessing or Curse?” with Stefan Wuyts
• 2016-“No Strings Attached? The Potential Link Between Crowdfunding Success and New Product Launch Delay” with Stefan Wuyts
• 2016-"Effectiveness of Crowdsourcing Campaign Advertisement: Creating Products versus Slogans" with Sinem Atakan, under review
• 2016-"The Ultimate Co-creation: Leveraging customers’ knowledge in business model innovation." with Melanie Bowen and Shinhye Kim
• 2016-"Can a Crowdfunding Project Be More Attractive? The Effect of Perceived Entrepreneurial Orientation on Consumers’ Likelihood of Supporting a Crowdfunding Project" with Melanie Bowen and Shinhye Kim, under review
• 2016-"You Share, We Donate! An Exploratory Study on an Emerging Cause-Related Marketing Phenomenon" with Melanie Bowen, Shinhye Kim and Tuba Yilmaz
• 2016-"A Strategic Analysis of Involving Customer in Non-Customized New Product Development"


Teaching

Marketing (MKTG201) , Innovation and New Product Development (MKTG324)


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