Özyeğin Üniversitesi, Çekmeköy Kampüsü Nişantepe Mahallesi Orman Sokak 34794 Çekmeköy İstanbul

Telefon : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

info@ozyegin.edu.tr

Xiaohan (Hannah)
Wen

Xiaohan (Hannah)
Wen

Dr. Öğretim Üyesi

Araştırma Alanları
  • Customer Involvement, 
  • Crowdsourcing, Crowdfunding, 
  • Innovation and New Product Development, 
  • Inter-organizational Relationships, 
  • Social Networks, 
  • Organizational Psychology.

Eğitim

Doktora
Koç University, Marketing, 2016
Yüksek Lisans
Belgium Katholieke Universiteit Leuven, Business Economics, 2011
Lisans
China Xi’an Jiaotong University, Economics, 2010


Araştırma

Devam eden Araştırmalar

  • 2016-“Information Sharing in B2B Customer Involvement Projects – Blessing or Curse?” with Stefan Wuyts
  • 2016-“No Strings Attached? The Potential Link Between Crowdfunding Success and New Product Launch Delay” with Stefan Wuyts
  • 2016-"Effectiveness of Crowdsourcing Campaign Advertisement: Creating Products versus Slogans" with Sinem Atakan, under review
  • 2016-"The Ultimate Co-creation: Leveraging customers’ knowledge in business model innovation." with Melanie Bowen and Shinhye Kim
  • 2016-"Can a Crowdfunding Project Be More Attractive? The Effect of Perceived Entrepreneurial Orientation on Consumers’ Likelihood of Supporting a Crowdfunding Project" with Melanie Bowen and Shinhye Kim, under review
  • 2016-"You Share, We Donate! An Exploratory Study on an Emerging Cause-Related Marketing Phenomenon" with Melanie Bowen, Shinhye Kim and Tuba Yilmaz
  • 2016-"A Strategic Analysis of Involving Customer in Non-Customized New Product Development"

Verilen Dersler

Pazarlama (MKTG201), Inovasyon ve Yeni Ürün Geliştirme(MKTG324)