Tilburg University, 2007

Istanbul Technical University, 2002

Istanbul Technical University, 1998

Marketing analytics, Marketing mix modeling, Marketing and consumer dynamics and long-term effects, Building and managing brands

• Aydin Gokgoz, Zeynep, M. Berk Ataman, and Gerrit van Bruggen, 2024, “If It Ain’t Broke, Should You Still Fix It? Effects of Incorporating User Feedback in Product Development on Mobile Application Ratings,” International Journal of Research in Marketing, forthcoming. https://doi.org/10.1016/j.ijresmar.2024.10.004
• Sezen, Burcu, Koen Pauwels, and M. Berk Ataman, 2024, “How do Line Extensions Impact Brand Sales? The Role of Feature Similarity and Brand Architecture,” Journal of Marketing Analytics, 12 (3), 537-550. https://doi.org/10.1057/s41270-023-00265-z.
• Sener, Begum, Ezgi Akpinar, and M. Berk Ataman, 2023, “Unveiling the Dynamics of Emotions in Society Through an Analysis of Online Social Network Conversations,” Scientific Reports, 13 (14997), https://doi.org/10.1038/s41598-023-41573-9 .
• Aydin Gokgoz, Zeynep, M. Berk Ataman, and Gerrit van Bruggen, 2022, “The Rise of Mobile arketing: A Decade of Research in Review,” Foundations and Trends in Marketing, 17 (3), 140-226. https://dx.doi.org/10.1561/1700000077
• Aydin Gokgoz, Zeynep, M. Berk Ataman, and Gerrit van Bruggen, 2021, “There’s an App for That! Understanding the Drivers of Mobile Application Downloads,” Journal of Business Research, 123 (February), 423-437.https://doi.org/10.1016/j.jbusres.2020.10.006.
• Kusku, Fatma and M. Berk Ataman, 2011, “Employment Interview Satisfaction of Applicants within the Developing Context,” International Journal of Human Resource Management, 22 (11), 2463-2483. https://doi.org/10.1080/09585192.2011.584411.
• Ataman, M. Berk, Harald J. van Heerde, and Carl F. Mela, 2010, “The Long-term Effect of Marketing Strategy on Brand Sales,” Journal of Marketing Research, 47 (October), 866-882. https://doi.org/10.1509/jmkr.47.5.866.
  – Finalist, 2015 Annual William F. O'Dell Award
• Kucukkancabas, Selin, Ayse Akyol, and M. Berk Ataman, 2009, “Examination of the Effects of Relationship Marketing Orientation on Company Performance,” Quality and Quantity, 43 (3), 441-450. https://doi.org/10.1007/s11135-007-9119-x.
• Ataman, M. Berk, Carl F. Mela, and Harald J. van Heerde, 2008, “Building Brands,” Marketing Science, 27 (6), 1036-1054. https://doi.org/10.1287/mksc.1080.0358.– Winner, 2017 ISMS Long Term Impact Award
  – Finalist, 2009 John D.C. Little Best Paper Award
  – Winner, ERIM Top Academic Article Award 2009
  – Winner, Citation of Excellence Award, 2008
  – Emerald/EFMD Outstanding Doctoral Research Awards

• Ataman, M. Berk, Carl F. Mela, and Harald J. van Heerde, 2007, “Consumer Packaged Goods in France: National Brands, Regional Chains and Local Branding,” Journal of Marketing Research, 44 (February), 14-20. https://doi.org/10.1509/jmkr.44.1.014.
  – Invited paper
• Erdogan, Nevnihal, Ayse Akyol, M. Berk Ataman, and Vedia Dokmeci, 2007, “Comparison of Urban Housing Satisfaction in Modern and Traditional Neighborhoods in Edirne, Turkey.” Social Indicators Research, 81 (March), 127-148.https://doi.org/10.1007/s11205-006-0018-7.
• Kucukkancabas, Selin, Ayse Akyol, and M. Berk Ataman, 2006, “İlişki Pazarlaması Bileşenlerinin Şirket Performansı Üzerindeki Etkileri: İçecek Sektöründe Uygulamalı Bir Araştırma,” Öneri Dergisi, 25 (7), 131-139. https://doi.org/10.14783/maruoneri.677473.
• Ataman, M. Berk and Burc Ulengin, 2003, “A Note on the Effect of Brand Image on Sales,” Journal of Product and Brand Management. 12 (4), 237-250. https://doi.org/10.1108/10610420310485041.
• Kusku, Fatma, M. Berk Ataman and Ahmet Cakmak, 2003, “İş Görüşmelerinin Değerlendirilmesi: Aday Memnuniyeti Ölçeği,” Yönetim Araştırmaları Dergisi, 3(1), 29-55.
• Ansal, Hacer and M. Berk Ataman, 2003, “Bilgi Toplumu Derinliklerinde Turkiye’yi Arama Denemesi,” İktisat Uzerine Yazilar II: İktisadi Kalkinma, Kriz ve İstikrar, Editorler: Ahmet H. Kose, Fikret Senses, Erinc Yeldan, İletisim Yayinlari, 193-223.

Marketing Management (OzU, MBA), Marketing Management (OzU, EMBA), Research Methods (OzU, PhD), Marketing Research (OzU, MBA & EMBA)

Berk Ataman is an Associate Professor of Marketing at the Faculty of Business, Özyeğin University. He earned his BSc and MSc in Management Engineering from İstanbul Technical University, followed by a PhD in Marketing from Tilburg University. 
Before joining Özyeğin University, Prof. Ataman held academic positions at Koç University (2013-2022), the Rotterdam School of Management, Erasmus University (2006-2013), Tilburg University (2002-2006), and İstanbul Technical University (1999-2002). 
Prof. Ataman's research has been published in leading journals such as the Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, and Journal of Business Research. He served on the Editorial Review Board of the International Journal of Research in Marketing from 2009 to 2015 and is currently on the board of MarkTech: The Journal of Marketing and Technology. 
His dissertation, “Managing Brands,” was nominated for the 2008 PIM Marketing Science Prize and received the Emerald/EFMD Outstanding Doctoral Research Award. In 2009, he won the EUR Fellowship, and in 2011, he was invited to join the Marketing Science Institute’s Young Scholars program. Prof. Ataman’s research has earned multiple accolades, including the 2008 Citation of Excellence Award, the 2009 ERIM Top Article Award, and the 2017 ISMS Long-term Impact Award. His articles have been nominated for the 2008 John D.C. Little Award and the 2015 Annual William F. O'Dell Award. 
As an expert in developing quantitative models to improve marketing decision-making, Prof. Ataman's research focuses on providing actionable insights that help executives design effective marketing programs to enhance brand and firm performance in the long term, especially in dynamic market environments. 
He holds a Participant-Centered Learning certificate from Harvard Business School and teaches graduate-level courses in MSc, PhD, MBA, and Executive MBA programs and offers executive trainings, with a participant-centered approach.