Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr



Assistant Professor


Marketing, Swansea University UK, 2013


Marketing, University of Wales, Swansea


Koc University, Istanbul


Journal Articles

  1. Yeniaras, V., Kaya, I. & Dayan, M. (2020) “Mixed effects of business and political ties in planning flexibility: Insights from Turkey, Online First, Industrial Marketing Management, Impact Factor: 4.779 
  2. Yeniaras V., Kaya, I., & Nick, A. (2020) “Social ties, innovation behaviour and new product performance: Understanding the role of institutional and market environments” Online First, Journal of Business & Industrial Marketing, Impact Factor: 1.833
  3.  Kaya I., Yeniaras, V. & Kaya, O. (2020) "Dimensions of religiosity, altruism, and life satisfaction" Review of Social Economy, Online First, ABDC:B 
  4.  Ndubisi, N. O., Dayan, M., Yeniaras, V. & Al-Hawari, M. (2019). “The effects of complementarity of knowledge and capabilities on joint innovation capabilities and service innovation: The role of competitive intensity and demand uncertainty” Online First, Industrial Marketing Management, Impact Factor: 4.779
  5. Menguc, B., Auh, S., Yeniaras, V., & Katsikeas, C. (2017). “The role of climate: implications for service employee engagement and customer service performance”, Journal of the Academy of Marketing Science, 45(3), 428-451. Impact Factor: 9.360
  6.  Yeniaras, V., Sener, P. & Unver, S. (2017) “Is Market Learning the Missing Link Between Family Involvement – Firm Performance Relationship? A Resource-Based Perspective International Entrepreneurship and Management Journal, 13(2), 575-604. Impact Factor: 2.537
  7.  Yeniaras, V. & Akarsu, T.N. (2017) “Religiosity and life satisfaction: A multi-dimensional approach,” Journal of Happiness Studies, 18(6), 1815-1840. Impact Factor: 2.511
  8.  Yeniaras, V. & A. Akkemik, (2017) “A Paradigm Shift in Fashion Consciousness: Materialism, Status Consumption and Islamic Religiosity”, Journal for the Scientific Study of Religion, 10.1111/jssr.12363. Impact Factor: 1.27
  9.  Yeniaras, V. & Akarsu, T.N. (2017). “Frugal Doesn’t Mean Ordinary: A Religious Perspective”, Journal of Islamic Marketing 8(2), 204-217. ABDC:B
  10. Yeniaras, V. & Unver, S (2016) “Revisiting the Mediating Effect of Entrepreneurial Behaviour on Proactiveness – Performance Relationship: The Role of Business Ties and Competitive Intensity”, European Management Review, 13(4), 291-306. Impact Factor: 1.6
  11. Yeniaras, V. & Akkemik A. & Yucel E. (2016) “Re-considering the linkage between the antecedents and consequences of happiness”, Journal of Economic Psychology, 56(October), 176-191. Impact Factor: 1.561
  12. Yeniaras, V. (2016) “Unpacking the Relationship between Materialism, Status Consumption and Attitude to Debt: The role of Islamic Religiosity”, Journal of Islamic Marketing, 7(2), 232-247. ABDC: B
  13. Yeniaras, V. (2016) “Uncovering the Relationship between Materialism, Status Consumption and Impulsive Buying: Newfound Status of Islamists in Turkey”, Journal for the Study of Religions and Ideologies, 44(25), 153-177 Impact Factor AHCI: 0.4
  14. Yeniaras, V. (2016) “Postmaterialism and Altruism: A Cross National Comparison” Journal of Economics, Business, Politics and International Relations, 1(3).
  15. Yeniaras, V. & Kiymaz, H. (2015) “Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective,” İktisat İsletme ve Finans, 30(352), 9-28.
  16. Yeniaras, V. (2015) “İslami Dindarlık, Tutumluluk ve Materyalizm: Bir Yapısal Eşitlik Modeli,” Journal of Economics, Business, Politics and International Relations, 1(1), 49-62.
  17. Yeniaras, V. & Akarsu, N. T. (2014) "The Relationship between Muslim Religiosity, Price-Value Consciousness Impulsive Buying Tendency and Regret: A Moderation Analysis," Iktisat, İsletme ve Finans, 29(243), 09-44 (SSCI; Impact Factor: 0.243)
  18. Simintiras, A., Yeniaras, V., Oney, E., & Tajinder B. (2014) “Redefining Confidence for Consumer Behaviour Research,” Psychology & Marketing, 31(6), 426-439. Impact Factor: 1.882

Book Chapters

  1. Yeniaras, V., Kaya, I. & Dayan, M. (2020) The role of business and political ties and managerial talent: Implications for competitive strategies and customer capital in Academic Studies in Management and Strategy Sciences, In Press
  2. Yeniaras, V.(2020) Government favouritism of religion, social capital and consumer spending (2020) in Academic Studies in Management and Strategy Sciences, In Press 


  1.  Yeniaras, V. w/Simintiras, A. & Balabanis, G. (2013). “The Development and Validation of a Consumer Confidence Scale”, Academy of Marketing Science Conference (INFORMS)
  2. Yeniaras, V. w/ Simintiras, A. & Balabanis, G. (2013). “Consumer Confidence Re-Visited and Re-Measured”, American Society of Business and Behavioral Sciences.
  3. Yeniaras, V. (2016). “Are Consumer Confidence Indices Moderated by the Life Expectancy Miscalibration?” International Management Development Association (IMDA).
  4. Yeniaras, V., Di Benedetto, A & Dayan, M. (2020) Relational governance, organizational unlearning and learning: Implications for Entrepreneurial SMEs, IEEE, TEMS.