Marketing, Swansea University UK, 2013

Marketing, University of Wales, Swansea

Koc University, Istanbul

Volkan Yeniaras, uluslararası deneyime sahip bir akademisyendir. Daha önce American University of Sharjah’da yardımcı doçent ve University of Sussex’te pazarlama alanında doçent olarak görev yapmıştır.

Volkan, Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, European Management Review, Psychology & Marketing, Journal of Business and Industrial Marketing ve Journal of Economic Psychology gibi dergilerde akademik makaleler yayımlamıştır.

SSCI Endeksli Yayınlar

1. SSCI Endeksli Yayınlar

   1. Seigyoung A., Menguc, B., Uslu, A. & Yeniaras, V. (2025) “The Transmission of Technology-Induced Workload from Managers to Frontline Employees and Its Impact on Customer Sabotage”, Journal of Service Research (Accepted manuscript).
   2. Yeniaras, V. with Kaya, I, I. & Kaya, O. (2024) “Unlocking Product Complexity: Elevating Emotional Exhaustion and Customer Relationship Performance through Strategic Ties”, Quality & Quantity, https://doi.org/10.1007/s11135-024-01963-1
   3. Yeniaras, V., Kaya, I., & Maden-Eyiusta, C. (2024). “Cross-Selling Challenges and Opportunities: Navigating Managerial Expectations, Emotional Exhaustion, and Sales Performance” Journal of Marketing Theory and Practice, Accepted manuscript.
   4. Ismail Golgeci, Kurt, Y., Vashchillo-Mollett K, Goduscheit, R, Arslan, A., & Yeniaras, V. (2024) “Understanding the Role of Serial Acquisition and Subsidiary Autonomy in Providing Value Within Servitizing Industrial Networks”, Journal of Business & Industrial Marketing, 39(7), 1582-1599.
   5. V., Golgeci, I, & Kaya, I. (2024) “Exploring the Dark Side of Managerial Upselling Expectations: Exploratory and Exploitative Learning’s Moderating Roles in Salesperson Emotional Exhaustion and Performance”, Industrial Marketing Management, 117, 238-252.
   6. Yeniaras, V. & Golgeci, I. (2023) “When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density”, Industrial Marketing Management, 112, 1-13. (Lead paper).
   7. Yeniaras, V & Kaya, I. (2022) “Customer prioritization, product complexity and business ties: Implications for job stress and customer service performance”, Journal of Business & Industrial Marketing, 37(2), 417-432.
   8. Yeniaras, V, Di Benedetto, A., & Dayan, M. (2021) “Effects of relational ties paradox on financial and non-financial consequences of servitization: Roles of organizational flexibility and improvisation”, Industrial Marketing Management, 99, 54-68.
   9. Yeniaras, V., Kaya, I., Di Benedetto, A. & Dayan, M. (2021) “Relational ties, organizational unlearning and SME innovation capabilities, Journal of Business & Industrial Marketing 36(3), 469-492.
   10. Yeniaras, V. & Kaya, I. (2021) “Relational governance, strategic planning and firm performance”, Marketing Intelligence & Planning 39(8), 1104-1120.
   11. Yeniaras, V., Kaya, I. & Dayan, M. (2020) “Mixed effects of business and political ties in planning flexibility: Insights from Turkey”, Industrial Marketing Management, 87, 208-224.
   12. Yeniaras V., Kaya, I., & Ashill, N (2020) “Social ties, innovation behaviour and new product performance: Understanding the role of institutional and market environments”, Journal of Business & Industrial Marketing, 34(4), 699-719.
   13. Ndubisi, N. O., Dayan, M., Yeniaras, V. & Al-Hawari, M. (2019). “The effects of complementarity of knowledge and capabilities on joint innovation capabilities and service innovation: The role of competitive intensity and demand uncertainty”, Industrial Marketing Management, 89(August), 196-208.
   14. Menguc, B., Auh, S., Yeniaras, V., & Katsikeas, C. (2017). “The role of climate: implications for service employee engagement and customer service performance”, Journal of the Academy of Marketing Science, 45(3), 428-451.
   15. Yeniaras, V., & Akkemik, K. A. (2017). Materialism and fashion consciousness: The moderating role of status consumption tendencies and religiosity. Journal for the Scientific Study of Religion, 56(3), 498-513.
   16. Yeniaras, V., Sener, P. & Unver, S. (2017) “Is Market Learning the Missing Link Between Family Involvement – Firm Performance Relationship? A Resource-Based Perspective, International Entrepreneurship and Management Journal, 13(2), 575-604.
   17. Yeniaras, V. (2016) “Uncovering the Relationship between Materialism, Status Consumption and Impulsive Buying: Newfound Status of Islamists in Turkey”, Journal for the Study of Religions and Ideologies, 44(25), 153-177.
   18. Yeniaras, V. & Unver, S (2016) “Revisiting the Mediating Effect of Entrepreneurial Behaviour on Proactiveness – Performance Relationship: The Role of Business Ties and Competitive Intensity”, European Management Review, 13(4), 291-306.
   19. Yeniaras, V. & Akkemik A. & Yucel E. (2016) “Re-considering the linkage between the antecedents and consequences of happiness”, Journal of Economic Psychology, 56(October), 176-191.
   20. Yeniaras, V. & Akarsu, T.N. (2016) “Religiosity and life satisfaction: A multi-dimensional approach,” Journal of Happiness Studies, 18(6), 1815-1840.
   21. Simintiras, A., Yeniaras, V., Oney, E., & Tajinder B. (2014) “Redefining Confidence for Consumer Behaviour Research,” Psychology & Marketing, 31(6), 426-439.

   
   Scopus Endeksli Yayınlar

   1. Kaya I., Yeniaras, V. & Kaya, O. (2021) "Dimensions of religiosity, altruism, and life satisfaction" Review of Social Economy, 79(4), 717-748.
   2. Yeniaras, V. & Akarsu, T.N. (2017) “Frugal Doesn’t Mean Ordinary: A Religious Perspective”, Journal of Islamic Marketing 8(2), 204-217.
   3. Yeniaras, V. (2016) “Unpacking the Relationship between Materialism, Status Consumption and Attitude to Debt: The role of Islamic Religiosity”, Journal of Islamic Marketing, 7(2), 232-247.

   Türk Dergilerinde Yayınlar

   1. Yeniaras, V., & Altiniğne, N. (2023). Techno-Insecurity, Emotional Exhaustion and Job Performance: A Recommended Theoretical Framework. Sosyal Mucit Academic Review, 4(3), 410-433.
   2. Yeniaras, V. (2023) “Contractual and relational governance, supplier integration and new product performance: Moderating roles of supplier dependence and supplier-specific investment”, Pazarlama ve Pazarlama Arastirmalari Dergisi, 16(1), 83-116.
   3. Yeniaras, V. (2023) “The relationship between supplier specific investment and new product performance: The moderating effects of output and process control, Pazarlama ve Pazarlama Arastirmalari Dergisi, 16(2), 451-472.
   4. Yeniaras, V. (2016) “Postmaterialism and Altruism: A Cross National Comparison” Journal of Economics, Business, Politics and International Relations, 2(1), 87-110.
   5. Yeniaras, V. & Akarsu, N. T. (2014) "The Relationship between Muslim Religiosity, Price-Value Consciousness Impulsive Buying Tendency and Regret: A Moderation Analysis," Iktisat, İsletme ve Finans, 29(243), 09-44.
   6. Yeniaras, V. & Kiymaz, H. (2015) “Subjective Life Expectancy, Materialistic Values and Saving: A Cross-National Perspective,” İktisat İsletme ve Finans, 30(352), 9-28.
   7. Yeniaras, V. (2015) “İslami Dindarlık, Tutumluluk ve Materyalizm: Bir Yapısal Eşitlik Modeli,” Journal of Economics, Business, Politics and International Relations, 1(1), 49-62.

   Kitap Bölümleri

   1. Yeniaras, V., Kaya, I. & Dayan, M. (2020) The role of business and political ties and unlearning: implications for competitive capabilities and customer capital in emerging economies in Academic Studies in Social Sciences, 339-370, ISBN: 978-9940-46-009-9.
   2. Yeniaras, V. (2020) Government favouritism of religion, social capital and consumer spending (2020) in Academic Studies in Economic and Administrative Studies, 222-232, ISBN: 978-9940-46-008-2.

   Sunumlar

   1. Yeniaras, V. (2020) “İlişkisel Bağlar, Örgütsel Esneklik Ve Doğaçlama: Türkiye’de Finansal Ve Finansal Olmayan Performans Üzerine Etkisi, 4. International Conference on Social & Human sciences.
   2. Yeniaras, V. (2020) “Relational governance, organizational unlearning and learning: Implications for performance outcomes”, 5.Uluslararası EMI Girişimcilik ve Sosyal Bilimleri Kongresi.
   3. Yeniaras, V., Simintiras, A. & Balabanis, G. (2013) “The Development and Validation of a Consumer Confidence Scale”, Academy of Marketing Science Conference (INFORMS)
   4. Yeniaras, V., Simintiras, A. & Balabanis, G. (2013) “Consumer Confidence Re-Visited and Re-Measured”, American Society of Business and Behavioral Sciences.
   5. Yeniaras, V. (2016). “Are Consumer Confidence Indices Moderated by the Life Expectancy Miscalibration?” International Management Development Association (IMDA).

Pazarlama Stratejisi, Firmalararası Pazarlama, Satış Yönetimi