Ph.D. in Marketing, 2015-2022 Koç University

MBA, 2011-2013 Galatasaray University

BA in Economics, 2004-2009 Boğaziçi University

Perceptual Inaccuracies in Marketing Relationships, Relationship Marketing, Strategic Marketing, International Marketing, Marketing Standardization, Brand Communication during COVID-19

• Güzel, Z.M., Ozsomer, A., Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships. Academy of Marketing Science Review (2022). https://doi.org/10.1007/s13162-022-00233-3 
• Özsomer, A., Güzel, Z. M., Newmeyer, C. E., & Schmidt‐Devlin, E., Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit. Journal of Consumer Behaviour. (2022).https://doi.org/10.1002/cb.2024

Awards

• Koç University, Graduate School of Business Outstanding Academic Achievement Award, 2021
• AMS Review/Sheth Foundation Doctoral Competition Winner, 2020
• AMA Sheth Foundation Doctoral Consortium Fellow, 2020
• AMS Doctoral Consortium Fellow, 2020

Marketing (MKTG 201), Marketing Research (MKTG 311)