Koç Üniversitesi

Galatasaray Üniversitesi

Boğaziçi Üniversitesi

Pazarlama İlişkilerindeki Algısal Farklılıklar, İlişki Pazarlaması, Stratejik Pazarlama, Uluslararası Pazarlama, Pazarlama Standardizasyonu, COVID-19 Dönemi Marka İletişimi

• Özsomer, A., Güzel, Z. M., Newmeyer, C. E., & Schmidt-Devlin, E. (2024). The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM. International Journal of Advertising, 1–25. https://doi.org/10.1080/02650487.2024.2355770
• Güzel, Z.M., Ozsomer, A., Cleansing the doors of perception: Perceptual inaccuracy in marketing relationships. Academy of Marketing Science Review (2022). https://doi.org/10.1007/s13162-022-00233-3 
• Özsomer, A., Güzel, Z. M., Newmeyer, C. E., & Schmidt‐Devlin, E., Can advertising enhance consumers' desirable COVID‐19 health behavioral intentions? The role of brand‐pandemic fit. Journal of Consumer Behaviour. (2022).https://doi.org/10.1002/cb.2024

Ödüller

• Koç University, Graduate School of Business Outstanding Academic Achievement Award, 2021
• AMS Review/Sheth Foundation Doctoral Competition Winner, 2020
• AMA Sheth Foundation Doctoral Consortium Fellow, 2020
• AMS Doctoral Consortium Fellow, 2020

Pazarlama (MKTG 201), Pazarlama Araştırması (MKTG 311)