Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

Courses

Courses

Required Courses Elective Courses
  • Financial Accounting
  • Macroeconomics for Global Economy
  • Finance
  • Data, Models and Decisions
  • Business Statistics
  • Business Ethics
  • Managing and Leading Organizations
  • Strategic Management
  • Marketing Management
  • Operations Management
  • Managerial Skills Workshops and Orientation
  • Managerial Accounting and Control
  • Demystifying Turkish Economic Data
  • Game Theory
  • Financial Management
  • Introduction to General Management
  • Management Communication
  • Service Operations Management
  • Independent study MBA
  • Data Mining and Business Intelligence
  • Quality and Process Management
  • Financial Investments
  • Return on Marketing Investment
  • Market Research
  • The Economics of Money, Banking and Financial Markets
  • New Product Development
  • Quantitative Sustainability
  • Strategy Process
  • Behavioral Decision Making
  • Technology and Innovation Management
  • International Strategy and Organization
  • Business Planning
  • Lean StartUp Methodolgy to Drive Innovation for Large Companies
  • Project Management
  • Consumer Behavior
  • Integrated Marketing Communications
  • Online Advertising
  • Personal Selling and Sales Management
  • Strategic Brand Management
  • Advertising and Marketing Communications
  • Supply Chain Management
  • Retail Operations

REQUIRED COURSES

ACCT501-Financial Accounting: The course emphasizes (1) the concepts and conventions that underlie financial statements, (2) the methods that are used to record, summarize and report the effects of economic activities in financial statements, (3) the interpretation and analysis of financial statements, (4) identify the main users of financial information, and (5) understand the role played in the financial reporting process by all the participants.

ECON501-Macroeconomics for Global Economy: This course provides a unified framework that can be used to analyse macroeconomic issues such as growth, inflation, monetary policy, fiscal policy, quantitative easing and financial crises. The course is a mixture of macro theory and real-world applications. During the course, analytical models are developed and then are used to understand recent macroeconomic issues.

FIN502-Finance: This course focuses on the financial tools and methods necessary for managers to make intelligent investment decisions. The course starts off by looking at the financial markets and the financial instruments traded in these markets. Throughout the course, there is increasingly more exposure to the quantitative tools and methods of modern finance.

MGMT502-Data, Models and Decisions: In this course, students are exposed to quantitative modeling and decision making which help them analyze decision problems, develop a good understanding of the dynamics involved, and be able to generate good solutions. Topics include decision making under certainty, sensitivity analysis. Students learn to use the underlying tools within a spreadsheet environment by solving problems depicting real-world business issues.

MGMT503-Business Statistics: With today’s information technology, companies are able to collect and store tremendous amounts of data easily. What distinguishes successful businesses from others is their ability to extract useful information from mountains of data and make decisions based on this information. Moreover, management decisions are typically made under uncertainty. This course introduces a set of quantitative tools and techniques for analyzing and interpreting data as well as measuring and modeling uncertainty.

MGMT505-Business Ethics: Managers and employees continuously face ethical dilemmas in their professional careers. Hence it is crucial to integrate ethics into decision making processes at every level of an organization. Through theoretical approaches, critical (self-) reflections, and real business cases, this course provides a scientific framework for ethics in business.

MGMT507-Managing and Leading Organizations: This course relates fundamental behavioral theories to actual organizational situations. As such, the course material includes articles, cases, simulations, experiential exercises, as well as lectures. The course consists of three modules reflecting three different levels of analysis. Module I focuses on individual and interpersonal behavior. Module II focuses on small group issues. Module III examines organization wide phenomena.

MGMT701-Strategic Management: Strategic issues are at the core of company success and survival. This course discusses selected core concepts and tools of strategic management, such as resources, capabilities, environmental interaction, company and business model evolution, organization and portfolio of innovation, knowledge and stakeholder management, value creation, sustainable competitive advantage, performance impact, and strategic fit. During the course students make a strategic analysis of a real-world company, using these strategic management concepts.

MKTG502-Marketing Management: The course provides an introduction to the role of marketing in an organization. Specifically, it addresses developing marketing solutions within the organization and developing the ability to define and analyze marketing problems. It addresses analytical concepts and techniques relevant for marketing decision making, with an emphasis on creating, capturing, and sustaining customer value. It provides a forum (both written and oral) for presenting and defending own marketing decisions, and for critically examining and discussing the recommendations of others.

OPM502-Operations Management: Operations Management is the design, planning, coordination, and control of the transformation processes that create goods and services. Topics covered include process analysis and design, quality management, capacity planning, inventory management and just-in-time systems. Emphasis is on the application of these concepts to real companies from a variety of sectors.

MGMT509-Managerial Skills Workshops and Orientation: This course provides a thorough orientation about the OzU MBA program, its requirements and expectations; it helps build fundamental managerial skills through applied individual and team-based exercises. The course opens with a reception and program overview session with presentation of the faculty, the nuts and bolts of the program and the secrets to success from former and current students. This is followed by two days of outdoor activities that helps to become a team with classmates, and five days of workshops that focus on building managerial skills such as time management, mastering MS Excel, persuasion and negotiation, preparing and delivering effective presentations, critical thinking through case studies and communicating ideas succinctly and effectively in writing. The program ends with a seminar on how the global financial crisis has affected the global economy.

 

ELECTIVE COURSES

ACCT502-Managerial Accounting and Control: This course covers the process of identifying, measuring, analyzing and interpreting financial information for the pursuit of an organization’s operational goals.

ECON721-Demystifying Turkish Economic Data: Each week, a different building block of the Turkish economy will be discussed. The course starts with a short-term and long-term growth perspective of the economy, which is followed by economic policy tools including monetary policy, fiscal policy, foreign trade dynamics, labor market as well as global and domestic challenges awaiting the Turkish economy in the post global crisis era.

ECON722-Game Theory: This course introduces the fundamental concepts of game theory in a way that allows students to use them in analyzing decision-making processes of strategic agents and to learn how to structure and solve strategic problems. The course focuses on competitive and cooperative behavior when several agents with conflicting interests interact. In addition, throughout the course the focus is on real life examples in business, politics, wars, etc. where people interact to strike mutually agreeable deals or to resolve conflicts.

FIN742-Financial Management: The course starts with a quick review of balance sheets, income statements, formation of cash flows, and basic knowledge of time value of money. The valuation of annuities, bonds and stocks are analyzed based on the knowledge of time value of money. In capital budgeting, net present value and alternative investment criteria are studied and projected cash flows and pro-forma income statements are utilized to make sound financial decisions using scenario, sensitivity, and simulation analyses. The concepts of risk, return, diversification, and beta are covered in detail in conjunction with the Capital Asset Pricing Model. The course ends with an analysis of cost of equity, cost of debt, and weighted average cost of capital and an evaluation of the effect of financial leverage and capital structure on EBIT, EPS, and RoE.

MGMT500-Introduction to General Management: This course provides an introduction to the general manager’s perspective. It introduces the different dimensions and the complexities of this perspective, focusing on what managers do, entrepreneurship, systems and networks, innovation, project management, success metrics, and managerial skills.

MGMT501-Management Communication: Communication is an integral component of management strategy and is a vital determinant of success in the workplace. The course aims specifically to improve students’ ability to write, speak, persuade, deliver effective presentations, network, use social media, manage crisis communication, and communicate across cultures in their roles as managers. At the end of the course, the participants will be able to think strategically about management communication and apply the relevant theories and methodologies to their professional lives to become effective and influential managers.

MGMT526-Service Operations Management: Service firms have unique characteristics that demand different techniques and strategies for management. The course relies heavily on the case method to help students develop the skills to think like managers when addressing issues in improving operations performance in businesses in the service sectors that include the financial, healthcare, retail, transportation, tourism and hospitality sectors, among others. Some of the main topics include service strategy, design of services and delivery processes, demand and capacity management, queue management, lean service systems and service quality. For those students with entrepreneurial interests, the strategic focus of the course provides them with the foundation for starting and running their own service businesses.

MGMT726-Data Mining and Business Intelligence: Recent technological advances and reduction of costs for computer storage spaces allow all kind of organizations to collect enormous amounts of data. Data Mining is a term used to describe the collective use of tools and techniques from various disciplines such as statistics, computer science, and information systems to discover patterns that are interesting and useful for the organization owning the data. The course encompasses the whole process of collecting, cleaning, analyzing data to turn it into actionable information that is consumable by various stakeholders in an organization. The course focuses on data mining and knowledge discovery methodologies and applications used for business intelligence purposes. Various software programs used in data mining are taught and extensively used to complete a real life term project.

MGMT727-Quality and Process Management: This course familiarizes students with advanced concepts and techniques in quality and process management. The covered topics include an overview and history of quality, Total Quality Management (TQM), Lean/Six Sigma, mass customization, fundamentals of process analysis, capacity analysis, theory of constraints and constraint management, statistical process control and project management. The tools and techniques used in the design, improvement and control of business processes are explored in-depth through real-life applications.

MGMT728-Financial Investments: This course provides the analytical tools, financial theory, and empirical evidence necessary for making informed investment decisions. Topics covered include, but are not limited to: risk and return and the CAPM, optimal capital allocation and the Markowitz portfolio selection model, the Black-Litterman, and Treynor-Black models, and performance management and attribution.

MGMT731-Return on Marketing Investment: Organizations spend lots of time and money on new marketing or strategic initiatives without putting in place the metrics that enable them to track if and when it is working. This course focuses on marketing performance measurement and feedback systems that enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. In this respect, it brings together several key business areas, including marketing, strategy and finance. This course enables students to measure and evaluate the profit impact of marketing actions and to develop ‘market dashboards’ that summarize marketing productivity and suggest steps for performance improvement in marketing strategy and tactics.

MGMT732-Market Research: The quality of marketing research information depends critically on the care exercised in executing the various steps of the marketing research process. Hence, one important objective of the course is to develop a solid understanding of contemporary marketing research methods that are used by better-managed firms. The course provides a basic understanding of research methodology and implementation in marketing. Although one may find the latter part of this course to be more quantitative in its orientation than an introductory course in marketing, the basic premise is, as a user, one must know enough about a process to be able to ask intelligent questions and seek answers. The process here is research in marketing.

MGMT733-The Economics of Money, Banking and Financial Markets: This course analyzes contemporary and conceptual issues in financial markets, monetary economics and the banking system. It also attempts to develop a series of applications of principles from finance and economics that explore the connection between financial markets, financial institutions and the economy.

MGMT736-New Product Development: Expertise in the design and marketing of new products is a critical skill for all managers, inside and outside of the marketing department. This course focuses on the tools and techniques associated with analyzing market opportunities and then designing, testing, and introducing new products and services. Both quantitative and qualitative approaches are covered. In particular, the course covers the new product development process, market entry strategies, how to generate new product ideas, mapping customer perceptions, segmentation, product positioning, forecasting market demand, product design, and advertising and product testing. In addition, the course provides practical guidance on the new product development related issues, such as NPD team management, and idea pitching.

MGMT738-Quantitative Sustainability: As the name suggests, the course on quantitative sustainability involves examining the definition and limits of sustainability for corporations in a quantifiable way. The approach does not only take the environmental sustainability in consideration but rather applies a triple bottom line method which includes economic sustainability and social sustainability as well. Nevertheless, methods used in quantifying the environmental impact and sustainability like carbon footprint analysis and life cycle analysis are also covered in the course.

MGMT739-Strategy Process: This course is about the process of strategy making. While competitive and corporate strategy deals with the question of “what”, this course focuses on the equally important question of “how”. Different aspects of strategy process, such as, understanding the trends in the environment, organizational structure, top management decision-making, and organizational culture are covered. In doing so, a better understanding of the nature of the organizations is acquired which, can be a particularly important managerial knowledge, since many top managers admit that the lack of understanding of organizational structure and other organizational issues is the one of the main impediments against executing successful strategies. A combination of cases, simulations, lectures, and class exercises is used throughout the course.

MGMT742-Behavioral Decision Making: Individuals continuously have to make judgments about various risks and uncertainties, and make decisions to obtain the outcomes they desire. To succeed in today’s complex economic and social environment, we need to excel as decision makers. This course improves decisions by analyzing the strengths and weaknesses of human judgment and reasoning in both business and life. The sessions involve puzzles and brain-teasers, letting the participants experience first- hand a variety of interesting and relevant decision situations.

MGMT743-Technology and Innovation Management: In this course, all aspects of managing innovation and technology; from recognizing the need and desire to be creative and innovative, using imagination to add value, developing structures, systems and incentives that encourage and implement innovation, are discussed. Furthermore, the new trends in innovation is examined. The course starts with a macro-level approach to innovation (i.e., the wealth creation character and role of innovative entrepreneurship in the economic growth of nations). Then, theories and practices of creativity and innovation are discussed at the micro-level (organizational level). The third part discusses creativity, the basic ingredient of innovation, at multiple levels (the individual, group and organizational level). Then creativity generation techniques are presented. Special emphasis is given to technological innovation and technology S-Curves, and sustaining and disruptive technologies in particular.

MGMT745-International Strategy and Organization: This course explores the strategic and organizational challenges involved in building and managing a multinational enterprise (MNE) are explored and ways in which companies respond to these challenges are examined. The course emphasizes frameworks to choose among foreign markets, developing appropriate entry strategies; optimally configuring value chain activities across borders and selecting the right strategy in serving foreign markets. The last part of the course focuses on the link between strategy and structure. The overall theme is converting global presence into global competitive advantage.

MGMT750-Business Planning: Entrepreneurs and intrapreneurs alike build business plans not only to facilitate the establishment of companies, but to maintain and improve the ongoing operations of organizations, acquire financing, and to solidify stakeholder relationships. This course examines (1) how to construct a business plan that is integrated with personal goals and lifestyle choices of the entrepreneur, (2) how to benefit from people in advisory roles in the business planning processes (3) how to present your business plan effectively. This course is writing-intensive and multidisciplinary in nature. It draw on concepts, skills, and insights from such disciplines as marketing, operations, finance, decision making, leadership, ethics, and strategy.

MGMT751-Lean StartUp Methodology to Drive Innovation for Large Companies: This course introduces the principles underlying the lean startup methodology and how it can be adapted for large organizations. There is an emphasis on the importance of testing and experimentation in innovation projects. Students learn how to generate insights, truly understand customer problems, provide solutions through minimum viable prototypes and minimum awesome products, and go to market strategies using the business model canvas.

MGMT776-Project Management: This course is targeted at individuals interested in developing both their understanding of project management as a management activity and their project management skills. As well as teaching project management tools and techniques, it provides a clear view of how successful project management contributes to competitiveness of a firm, and of successful practices in organizing for, selecting, planning and executing projects.

MKTG734-Consumer Behavior: This course introduces the students to the complex decision making world of consumers and provides them with tools to better understand consumer behavior.

MKTG735-Integrated Marketing Communications: This course introduces the principles underlying modern communication management. There is an emphasis on the integration of most modern communication channels like print, TV, radio and online. Students learn how to influence consumer decision making with the help of marketing communications. In addition the course focuses on important communication tasks like ad budgeting, advertising agency selection, message creation, and media management.

MKTG736-Online Advertising: This course covers all recent forms of online advertising (e.g., traditional banner advertising, search engine advertising, affiliate marketing, real-time advertising, viral marketing) and provides students with methods and new tools (e.g., analysis of the profitability of paid search campaigns, social network analysis) to analyze online advertising campaigns and eventually make better marketing decisions.

MKTG737-Personal Selling and Sales Management: This course is a thorough discussion and application of personal selling and sales management in corporate as well as entrepreneurial business contexts. The main components cover sales planning in accordance with business strategies, personal selling, and sales force management. The course focuses on the sales process; sales planning; the relationship between sales and corporate vision; personal selling through trusted relationships; the sales force structure, recruitment, training, motivation, performance management, and compensation; and use of technology to improve sales effectiveness.

MKTG743-Strategic Brand Management: This course discusses the complex world of brand management. Specifically, the topics that are discussed include brand strategy planning (i.e., building brand portfolio, cannibalization, leveraging brand equity) and implementing the brand strategy through situation analysis, consumer analysis and marketing mix (4Ps). The course encourages the students to test their knowledge and skills in brand management using a simulation.

MKTG744-Advertising and Marketing Communications: This course introduces the principles underlying modern marketing communication management. There is an emphasis on the integration of most modern communication channels. The course covers basic consumer behaviour patterns that can be influenced with the help of corporate communication. Further the course helps to manage and maintain communication campaigns, designing ad campaigns, making budget decisions and understanding state of the art campaigning.

OPM732-Supply Chain Management: In this course, students are introduced concepts of supply chain management and related decision problems. Topics include supply chain dynamics and structure, demand and supply matching, inventory management, and supply chain contracts.

OPM733-Retail Operations: Retail is the sale of goods and services to the end consumer. The retail industry is at the forefront of business changes through its direct connection with the consumer. This course develops managerial insights for the retail sector and uses quantitative and empirical modeling skills. Topics discussed include responsive supply chains, store execution, assortment planning, retail pricing, online retailing, sustainability, retailing in emerging markets, and the link between inventory and financial performance.