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Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL

Phone : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

E-mail: info@ozyegin.edu.tr

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    Case Studies

    Case Studies

    A case study is the analysis of a real or realistic business problem to develop recommended solutions. It is widely used in interviews for consulting, finance, marketing, and product management roles.

    Objectives:

    • Evaluating your analytical thinking skills
    • Observing your problem-solving approach
    • Assessing your communication and structuring abilities

    How is a Case Study Conducted?

    Generally, interviews follow this flow:

    1
    Understanding the Problem
    • Listen to the prompt carefully
    • Ask for any missing details or context
    Example: “The company's profits are declining; what could be the cause?”
    2
    Structuring (Framework)

    You are expected to break the problem down into components. The most common approach:

    • Revenue
    • Cost
    3
    Conducting Analysis
    • Interpret data
    • Perform numerical calculations
    • Test hypotheses
    4
    Conclusion & Recommendation
    • State a clear conclusion
    • Provide 2–3 actionable recommendations

    Most Common Case Types

    Profitability Case

    • “Why is the company losing money?”

    Market Entry

    • “Should we enter a new country?”

    Growth Case

    • “How can we increase sales?”

    Operational Problems

    • “How can we reduce costs?”

    If you want to receive advising on interview preparation, you can book an advising appointment via LinkProfessional. If you have any questions regarding logging into the system, you can contact us via our professional@ozu.edu.tr email address.

    Professional Development