Özyeğin University, Çekmeköy Campus Nişantepe District, Orman Street, 34794 Çekmeköy - İSTANBUL
Phone : +90 (216) 564 90 00
Fax : +90 (216) 564 99 99
E-mail: info@ozyegin.edu.tr
Personal Branding
Personal Branding
Personal Branding
Personal Brand and Social Media Use
Every content we create in the digital world is our digital footprint. All postings, projects, and professional relationships play a significant role in your future career journey. Therefore, using social media accounts consciously, making your interests visible, and developing a professional communication style strengthens your personal brand. A strong personal brand sets you apart from similar candidates, makes your competencies visible, and facilitates your access to career opportunities.
Recommendations for Social Media Use
Social media is not only a space for communication but also an important part of your digital identity and personal brand. The content you post can represent you in future internship and job opportunities. Therefore, it is important to use your social media accounts consciously.
Use LinkedIn Actively
- Create an up-to-date and professional profile.
- Choose a professional headshot or a simple portrait photo.
- Include student club activities, volunteer experiences, projects, and achievements.
- Follow industries, companies, and professionals that interest you.
Your Social Media Posts
- Remember that every post you make could be seen by an employer in the future.
- Avoid offensive, polarizing, or unprofessional content.
- Review posts you are tagged in.
Control Your Privacy Settings
- Regularly review which of your posts are publicly visible.
- Adjust the visibility of your personal information according to your needs.
Use Social Media as a Learning Tool
- Follow companies, industry leaders, and career-oriented accounts.
- Stay updated on recent developments, events, and internship opportunities.
- Strengthen your digital visibility with content related to your interests.
If you want to receive advising on your personal brand, you can book an advising appointment via LinkProfessional. If you have any questions regarding logging into the system, you can contact us via our professional@ozu.edu.tr email address.