Özyeğin Üniversitesi, Çekmeköy Kampüsü Nişantepe Mahallesi Orman Sokak 34794 Çekmeköy İstanbul

Telefon : +90 (216) 564 90 00

Fax : +90 (216) 564 99 99

info@ozyegin.edu.tr

Bige
Saatçioğlu

Doçent Dr.

Araştırma Alanları
  • Tüketici Kültürü
  • Pazarlama ve sosyal problemler ilişkisi
  • Dönüştürücü tüketici araştırması
  • Nitel araştırma teknikleri ve veri analizi

Eğitim

Doktora
Virginia Tech, Marketing, 2009
Yüksek Lisans
Rochester Institute of Technology, MBA, 2000
Lisans
University of Istanbul, 1996


Araştırma

Makaleler

  • Saatcioglu, Bige and Canan Corus (2019), "Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies," Journal of Macromarketing, 39 (1), 9-24
  • Corus, Canan, Bige Saatcioglu, Carol Kaufman-Scarborough, Christopher P. Blocker, Shikha Upadhyaya, and Samuelson Appau (2016), “Transforming Poverty-Related Policy with Intersectionality, Journal of Public Policy & Marketing, 35 (2), 211-222.
  • Saatcioglu, Bige and Canan Corus (2016) “Exploring Spatial Vulnerability: Inequality and Agency Formulations in Social Space,” Journal of Marketing Management, 32 (3-4), 230-251.
  • Corus, Canan and Bige Saatcioglu (2015), “An Intersectionality-Based Framework for Transformative Healthcare Service Research,” The Service Industries Journal, 35 (7-8), 415-429.
  • Hamilton, Kathy, Maria Piacentini, and Bige Saatcioglu et al. (2014), “Poverty in Consumer Culture: Towards a Transformative Social Representation,” Journal of Marketing Management, 30 (17-18), 1833-1857. 
  • Saatcioglu, Bige and Canan Corus (2014), “Poverty and Intersectionality: A Multidimensional Look into the Lives of the Impoverished,” Journal of Macromarketing, 34 (2), 122-132. 
  • Saatcioglu, Bige and Julie L. Ozanne (2013), “Moral Habitus and Status Negotiation in a Marginalized Working Class Neighborhood,” Journal of Consumer Research, 40 (4), 692-710. 
  • Saatcioglu, Bige and Julie L. Ozanne (2013), “A Critical Spatial Approach to Marketplace Exclusion and Inclusion,” Journal of Public Policy and Marketing, 32, Special Issue, 32-37.  
  • Blocker, Christopher P., Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, and Rohit Varman (2013), “Understanding Poverty and Promoting Poverty Alleviation through Transformative Consumer Research,” Journal of Business Research, 66, 8, 1195-1202. 
  • Blocker, Christopher P., Julie A. Ruth, Srinivas Sridharan, Colin Beckwith, Ahmet Ekici, Martina Goudie-Hutton, José Antonio Rosa, Bige Saatcioglu, Debabrata Talukdar, Carlos Trujillo, and Rohit Varman (2011), “Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty,” Journal of Research for Consumers, 19, 1-9. 
  • Ozanne, Julie L., Canan Corus, and Bige Saatcioglu (2009), “The Philosophy and Methods of Deliberative Democracy: Implications for Public Policy and Marketing,” Journal of Public Policy and Marketing, 28, 1, (Spring), 29-40. 
  • Ozanne, Julie L. and Bige Saatcioglu (2008), “Participatory Action Research,” Journal of Consumer Research, 35 (October), 423-39.  
  • Shapiro, Jon M., Julie L. Ozanne, and Bige Saatcioglu (2008), “An Interpretive Examination of the Development of Cultural Sensitivity in International Business,” Journal of International Business Studies, 39, 1 (January), 71-87. 

Kitap Bölümleri

  • Saatcioglu, Bige, Ozlem Sandikci, and Aliakbar Jafari (2016), “Poverty and Socioeconomic Injustice in Muslim Geographies,” in Critical Perspectives in Islamic Marketing, ed. Ozlem Sandikci, Aliakbar Jafari, London: Routledge.
  • Saatcioglu, Bige and Canan Corus (2016), “An Inclusive Approach to Consumer Vulnerability: Exploring the Contributions of Intersectionality,” in Consumer Vulnerability: Conditions, contexts, and characteristics, ed. Kathy Hamilton, Susan Dunnett, and Maria Piacentini, Routledge Studies in Critical Marketing.
  • Ozanne, Julie L. and Bige Saatcioglu (2007), “Understanding Subsistence Marketplaces: Exploring the Contributions of Participatory Action Research,” in Product and Market Development for Subsistence Marketplaces, ed. Jose Antonio Rosa and Madhubalan Viswanathan, in Advances in International Management, 20, London: Elsevier, 111-132.

Araştırma Ödülleri

  • Sidney Levy Award 2014.
  • AMA Marketing and Society Dissertation Award, 2009
  • Pamplin College of Business Outstanding Graduate Student Award, 2009
  • ACR/Sheth Foundation Dissertation Grant Award (winner in the second place in public purpose category), 2008
  • AMA-Sheth Doctoral Consortium Fellow, 2008

Verilen Dersler

Pazarlama (MKTG201), Tüketici Davranışları (MKTG415), Pazarlama ve Toplumsal Hayat (MKTG 317), Pazarlamada Nitel Araştırma Teknikleri (MKTG914), Pazarlamada Seçme Konular  (MKTG 913).