To expose students to various sectors and industry dynamics in order to increase their awareness about sectors and career paths based on their major in different fields and areas.
SEC 201 deepens students’ knowledge of professional life and industry profile in each of the following eleven sectors:
Retail & E- Commerce
Consumer Goods (FMCG & Durables)
Leisure, Hospitality & Entertainment
Agency & Professional Services
ICT (Technology, Media, Telecom)
Students are not only provided with sectoral information, but they are also equipped with tools and skills to find and interpret most relevant and up to date industry data. Sectoral information is provided by expert guest speakers from different sectors via sectoral briefings, as well as online tools i.e. sector-related videos, e-books, academic papers and news.
Upon successful completion of the course, the learners are expected to be able to:
Define the current state of each sector together with major trends, problem areas and main players within that sector
Describe the business structures of each sector nationally, regionally and globally
Demonstrate a keen understanding of the sectors closest in terms of strategic business environment with special emphasis on evaluating entrepreneurial activities
Analyze personal and professional networks for possible connections in each sector, networking style, and alternative approaches to professional relationship
Relate personal value system and the professional style of each sector to help them identify the sector of their choice over the third and fourth year of their studies