To integrate knowledge from different functional areas (accounting, finance, operations, marketing, strategy, and organization), and apply it into a simulated global business environment.
SEC 402 is a business integration course that makes use of a business simulation game. It is the closest students will come to running a large business in a controlled environment. It involves the integrated application of the functional theories, methods, and concepts acquired during the first three years of the BA/BSc program in a simulated global business context. The course covers the simultaneous analysis of and integrated decisions on competitive strategy, new product development, marketing, accounting, finance, operations (production, distribution), organization and human resources management, corporate citizenship and social responsibility.
Upon successful completion of the course, the learners are expected to be able to:
Apply their knowledge and skills to different functional areas of business (accounting, finance,operations, marketing, strategy, and organization)
Interpret the interactions between those functional areas in a simulated business environment
Evaluate the competitive, economic, and social responsibility aspects of a global business
Take action based on large amounts of business and competitive information
Report on decisions to be made in the functional areas of business, on the interactions between the functional areas, and on the competitive strategy aspects of the game
Solve complex business problems in a simulated global business environment