myOzU

Özyeğin Üniversitesi, Çekmeköy Kampüsü Nişantepe Mahallesi Orman Sokak 34794 Çekmeköy İstanbul

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    Etkinlikler

    Etkinlikler

    • Nis19

      Title : Who Benefits from Brand Exits? Why? Abstract : The increasing frequency of brand exits raises two questions pertinent for both manufacturers and retailers: When a brand disappears from the market, (i) what brands are better positioned to benefit...

    Uluslararası Ticaret ve İşletmecilik